Monthly Archives: January 2012

Kelsie Murdock

Social Networks 101: Twitter for Businesses

This is the second in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on. Why does my business need a Twitter page? There […]

Jelly Bean Theory
Mike Hoyt

PR Today: Crisis Communications Shouldn’t Wait for a Crisis

Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]