This is the fourth in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on.
YouTube every day than Yahoo! and Bing. And there are 60 hours of video footage uploaded every minute. That’s not a typo either.
Should my business use YouTube?
YouTube is a great place to host any videos that your company has created — commercials, interviews, press conference footage, product tutorials, etc. It gives viewers a tangible look into what your business and your products are all about.
Many businesses have also found that YouTube is a good way for executive officers to address clients following a crisis. This is a video from JetBlue’s former CEO, David Neeleman, following the company’s 2007 Valentine’s Day Crisis.
Whether you plan to use the YouTube platform to simply house your videos, to promote products and services, or to spark virtual conversation with customers, there are a few best practices to follow. These tips will ensure that you are making the most of what YouTube has to offer.
Get your business started on YouTube:
1. Create a branded channel. Because the page will be branded with a background image, it will be clear that your page is the official YouTube account of your business. The standard brand channel is free, but for a cost, you can beef up the customization of your channel with gadgets. Choose a user name that clearly represents your business. Don’t forget to put the link on your website and any publications you create.
2. Upload your videos to the channel. As you upload, make sure you’re giving the videos titles, tags, and descriptions that include specific, targeted keywords. This means you need to employ some serious SEO (search engine optimization) techniques on the videos.
3. Promote your videos and your channel on your other social media assets. By now (if you’ve followed this series of blogs) you are active on Facebook, Twitter and LinkedIn. Link to your videos and channel in your social media posts. This will let your networks know about your newly created YouTube channel and will send them to check out your videos.
4. Monitor and respond. There are likely other videos on YouTube that discuss your business and products. Periodically do a search for your company’s name and see what other videos pop up. When appropriate, thank the user for his or her support and include a link to your channel. If the video is portraying your business or products in a negative light, take the opportunity to reach out to the user and try to correct a misconception or right a wrong. This is an easy way to turn a disgruntled consumer into a happy one.
There are over 4 billion videos viewed on YouTube every day. Why not make sure that some of those are yours?
Interested in learning more about the role social media could play in your business? Give Matt Ferraguto, our Digital Division Director, a call at 919-858-6914 or shoot us an email. We’d love to have a conversation with you.