Author Archives: Amy McLeod
Saving Lives with Facebook
900 million active users. 125 billion friend connections. 10.5 billion minutes spent on site per day. That’s a lot of … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Donate Life America, Eckel & Vaughan, Facebook, Mark Zuckerberg, Organ Donation, Radian6, social media
How To: Pinterest Pin & Win Contest
Unless you’ve been living under a rock for the last few months, you know that Pinterest has taken the social … Continue reading
The Loitering Theory: How Facebook Generates B2B Leads
LinkedIn may be the king of lead generation for B2B companies using social media. But according to Inside View, Facebook … Continue reading
Posted in Uncategorized
The Benefits of Social Grieving
The social media landscape is always changing. Facebook gets a new look every day, and new platforms threaten the dominance … Continue reading
The Parents’ Guide to Facebook
There’s a new rite of passage for American children. You turn 13, and you get a Facebook account. It’s a … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Facebook, Parents, Privacy, Security, Timeline
A Guide to YouTube Analytics
Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos … Continue reading
Posted in Social Media, Things Worth Talking About, YouTube
Tagged analytics, b2b, Eckel & Vaughan, measuring success, Metrics, social media, Social Network, YouTube, YouTube Analytics
Getting the Most out of Facebook Insights
Congratulations on creating a Facebook page. The fun doesn’t stop there, though. Now it’s time to monitor, measure and analyze … Continue reading
Posted in Social Media, Things Worth Talking About, YouTube
Tagged b2b, Eckel & Vaughan, Facebook, Facebook Insights, Insights, Metrics, social media, social media marketing
Facebook Timeline for Brands: What Businesses Need to Know
On March 30, 2012, Facebook will transition all brand/organization/fan pages to the new timeline format. This guide breaks down the … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Eckel & Vaughan, Facebook, facebook for business, Facebook Timeline, social media, Timeline
A Guide to LinkedIn Page Statistics
Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s … Continue reading
Posted in LinkedIn, Social Media, Things Worth Talking About
Tagged analytics, b2b, Eckel & Vaughan, Google Analytics, LinkedIn, LinkedIn Page Statistics, Metrics, social media
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal … Continue reading
Social Networks 101: YouTube for Businesses
This is the fourth in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Social Networks 101: LinkedIn for Businesses
This is the third in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in LinkedIn, Social Media, Things Worth Talking About
Tagged b2b, digital media, Eckel & Vaughan, LinkedIn, linkedin for business, marketing, networking, social media, social networks
Social Networks 101: Twitter for Businesses
This is the second in a four-part series that will offer a brief look into the basics of social networks … Continue reading
PR Today: Crisis Communications Shouldn’t Wait for a Crisis
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis … Continue reading
Posted in Things Worth Talking About
Tagged crisis, crisis communication, Eckel & Vaughan, Jelly Bean Theory, Mike Hoyt, PR, PR Today, social media, traditional PR
The “Dead Horse” of Internship Advice
By: Rob Byrd, Eckel & Vaughan Intern Robert Byrd graduated from Wake Forest University in 2011 and is an intern … Continue reading
Posted in Things Worth Talking About
Tagged advice, analytics, Eckel & Vaughan, intern, internship, internship advice, research, world's greatest intern
The Art of the Informational Interview:
Ten Commandments for Job Seekers in 2012
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So … Continue reading
Posted in LinkedIn, Social Media
Tagged Eckel & Vaughan, find job, informational interview, job hunt, job search, job seeker, LinkedIn, networking
Social Networks 101: Facebook for Businesses
This is the first in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in Facebook, Social Media
Tagged b2b, Business, digital marketing, digital media, Facebook, facebook for business, marketing, social media, Social Network
How to Turn a Chance Encounter Into a Meaningful Relationship
North Carolina Missions of Mercy, or NCMOM for short, lives in a world of chance encounters. After all, NCMOM dentists … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, Facebook, NC Missions of Mercy, nonprofits, social media, Twitter
Social Media’s Role in a 21st Century Crisis: Lessons Learned
At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel … Continue reading
Two MacBooks
In January 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made … Continue reading
Posted in Things Worth Talking About
Tagged Apple, Eckel, Eckel & Vaughan, iPad, MacBook, Steve Jobs, Vaughan
Social Media: Singular or Plural?
As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through … Continue reading
Posted in Social Media
Tagged AP Style, Eckel & Vaughan, social media, UNC-CH
Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter
This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged 2012, astroturfing, conversation, followergate, gingrich, michele bachmann, newt, President, Republican, social media, Twitter
Quick Tips for Writing for Blogs
“Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away … Continue reading
Posted in Blogging, Social Media
Tagged blogging, social media, tips
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate … Continue reading
Posted in Social Media
Tagged Bebo, Facebook, Osama bin Laden, social media, strategic communications, thought leadership, Twitter, YouTube