Author Archives: Kelsie Murdock
Brands Embrace the Bromance on Twitter
Humor me for a second. We all know about the “bromance,” right? Think Adam and Blake, Justin and Jay-Z, George … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter
Tagged bojangles, bromance, Eckel & Vaughan, kit kat, krispy kreme, old spice, Oreo, social media, taco bell, Twitter
Hire Me Please? Tips for landing your dream job.
Rebecca Ashland is a senior at Elon University and a social media intern at Eckel & Vaughan. You’ve survived the … Continue reading
Posted in Things Worth Talking About
Tagged Eckel & Vaughan, informational interview, internship, LinkedIn, Rebecca Ashland, resume, social media
Social Networking in Real Life
With all of the social media tools pinging, buzzing, and competing for your attention these days, it’s easy to get … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged Bill Nye, Bill Nye quote, career, career advice, community, conferences, Digital Marketing for Business Conference, DMFB, get involved, Google plus, industry conference, industry trends, learn from others, learning, LinkedIn, networking, social media, social networks, tips, Twitter
Don’t Blame Twitter
The fingers began pointing long before Dzhokhar Tsarnaev was even in handcuffs. Who was to blame for the wealth of … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter, Uncategorized
Tagged Bombings, boston, boston bombing, Boston Marathon, Dzhokhar, Journalism, Tsarnaev
Social Media: A Team Effort
Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy … Continue reading
The Geezer Diaries
I hate older people who call themselves “dinosaurs.” It’s not only disrespectful to those of us who don’t, but disrespects … Continue reading
Posted in Things Worth Talking About
Tagged age, computers, dinosaurs, gadgets, geezer, Instagram, lifestyle, old people, Pinterest, social media, technology, Twitter
Confessions of an Intern Manager
Hey potential interns — I’m judging you. From the minute I look at a résumé, through the phone and in-person … Continue reading
Posted in Things Worth Talking About
Tagged Eckel & Vaughan, internship, interview, resume
Why I’ll Pay More to Fly JetBlue
When it’s time to book a flight, my first instinct is always to check JetBlue. Sometimes they have the best … Continue reading
Posted in Branding, Social Media, Things Worth Talking About
Tagged Customer Service, JetBlue, Loyalty, Retention, social media
Pheed the Beast
With all the recent attention on Twitter’s Vine, many industry experts missed a small, self-funded social platform that popped up … Continue reading
Posted in Social Media
Tagged app, branding, brands, Instagram, marketing, mobile, pheed, social app, social media, Soundcloud, tech, trends, Tumblr, Twitter, Ustream, Vine
Don’t Dilute Your Brand
Maker’s Mark made headlines last week when they announced that, in order to meet skyrocketing demand and a bourbon shortage, … Continue reading
Social Media Bowl
For even the biggest sports fan, the Super Bowl is about more than a football game. It’s about the parties, … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter, YouTube
Tagged Audi, Brotherhood, Budweiser, Coca-Cola, Coke Chase, Doritos, Eckel & Vaughan, Farmer, GoDaddy, Mercedes-Benz, Oreo, social media, Super Bowl, VW
New Case Study: Tearing Down the Dam
A mitigation banking firm is asked to host a hearing-style event to demonstrate public support for its proposal to remove … Continue reading
Posted in Advocacy, Case Study, Public Affairs, Social Media
Rip and Read
My first exposure to the Associated Press, or the AP, came in the dusky basement of a classroom building at … Continue reading
Posted in Uncategorized
Top 10 Presidential Inauguration Moments and Facts
The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in … Continue reading
Marketing in a “Snap”
Do you suddenly get the jitters when you’re about to send a witty tweet or post a funny photo on … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged 16 Handles, App Store, apps, brands, Facebook, marketing, mobile, mobile apps, photo-sharing, Poke, Snapchat, social media, strategy, trends
New Case Study: Activating Energy Voters
The American Petroleum Institute wanted to make energy a priority issue for North Carolina voters in the lead up to … Continue reading
Posted in Case Study, Public Affairs, Social Media
10 Social Media Resolution for 2013
Erin Porter is a recent graduate of Elon University and a social media intern at Eckel & Vaughan. 2013 is just around the … Continue reading
Posted in Facebook, LinkedIn, Social Media, Things Worth Talking About, Twitter
Tagged 2013, Eckel & Vaughan, Erin Porter, Facebook, LinkedIn, New Year, New Year's Resolutions, Pinterest, Resolutions, social media, Twitter
Hurricane Sandy Highlights the Power and Dark Side of Social Media
Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading
The cold, hard facts. In red and blue.
What a difference four years makes. A whopping 54% of the 195 elected officials that include the North Carolina Governor’s … Continue reading
Posted in Election Results, Politics, Things Worth Talking About, Uncategorized
Tagged 2012 NC Election Results, Change, Seismic Shift
Progressive’s Social Media Catastrophe: It Could Happen to You
Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, Matt Fisher, Progressive, progressive social media, social media, Twitter
Twitter’s New Layout: What It Means For Brands
It looks like Twitter is ready for its close-up, jumping on the visual social web bandwagon. The social network is … Continue reading
Should Social Media Be Rated PG-13?
Erin Porter is a recent graduate of Elon University and a social media intern at Eckel & Vaughan. With nearly … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Eckel & Vaughan, Facebook, social media
The Emily Post of Social Media
Say “please” and “thank you,” “yes, ma’am” and “no, sir.” Keep your elbows off the table, and chew with your … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged Eckel & Vaughan, Emily Post, social media, social media etiquette
Campaign Hijackers
Would you like a glass of refreshing Diabeetus? When a Mountain Dew decided to crowdsource a new name for a … Continue reading
Posted in Facebook, Social Media, Twitter
Tagged campaign hijackers, crisis management, crowdsource, Energy Sheets, Facebook, fail, Kodiak, marketing, Mountain Dew, Pitbull, promotion, social media, Something Awful, Twitter, Wal-Mart
E & V Taps Pres Davenport as New Director of Business Development
Raleigh, NC – Eckel & Vaughan, the Raleigh-based public affairs and marketing agency, today announced that it has hired Pres … Continue reading
Posted in Uncategorized
Tagged Eckel & Vaughan, Pres Davenport
Faster, Higher, Stronger, Spoiled.
For the first time in years, I’m considering taking a sabbatical from Twitter. Okay, not really — let’s not get … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter
Tagged London Olympics, social media, Twitter
New Case Study: Lead Generation in the Wireless Industry
TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had … Continue reading
Posted in Case Study, Facebook, Lead Generation, LinkedIn, Social Media, Twitter
Tagged case study, lead generation, social media
Get Hired by Using Social Media
Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and a social media intern at … Continue reading
Posted in Facebook, LinkedIn, Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, Facebook, find a job, get hired, internships, job hunt, jobs, LinkedIn, networking, social media, social networking, social networks, Twitter
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About, Twitter
Tagged China, crisis communications, Facebook, Made in China, Olympic uniforms, Olympics, PR, public relations, Ralph Lauren, social media, Team USA, Twitter, uniforms, USOC
Stuff We Care About
Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that … Continue reading
New Case Study: Recruiting Donors, Volunteers and Advocates Online
Eckel & Vaughan is extraordinarily proud of our partnership with The Food Effect, the online network designed to educate, involve … Continue reading
Posted in Uncategorized
Social Media Wags the Dog
Never underestimate tweeps on a mission. If you’re doubting how much power can stem from social media, just ask Gap, … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About, Twitter
Tagged adidas, adidas shackle shoes, Bank of America, Eckel & Vaughan, Gap, Netflix, social media, social media gaffe
The Parody Accounts Strike Again
Let’s say you’re just getting started on Twitter and you come across the account below. At first glance, it … Continue reading
Lesson from Starbucks Ireland: Think Before You Tweet
Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and is an intern at Eckel … Continue reading
Posted in Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, social media, Starbucks, Starbucks Ireland, Twitter
Beyond Pinterest: What’s Hot in the Visual Social Web
Chances are, you’re already exploring ways in which your organization can connect with your audience through one or more … Continue reading
Saving Lives with Facebook
900 million active users. 125 billion friend connections. 10.5 billion minutes spent on site per day. That’s a lot of … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Donate Life America, Eckel & Vaughan, Facebook, Mark Zuckerberg, Organ Donation, Radian6, social media
How To: Pinterest Pin & Win Contest
Unless you’ve been living under a rock for the last few months, you know that Pinterest has taken the social … Continue reading
The Loitering Theory: How Facebook Generates B2B Leads
LinkedIn may be the king of lead generation for B2B companies using social media. But according to Inside View, Facebook … Continue reading
Posted in Uncategorized
The Benefits of Social Grieving
The social media landscape is always changing. Facebook gets a new look every day, and new platforms threaten the dominance … Continue reading
The Parents’ Guide to Facebook
There’s a new rite of passage for American children. You turn 13, and you get a Facebook account. It’s a … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Facebook, Parents, Privacy, Security, Timeline
A Guide to YouTube Analytics
Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos … Continue reading
Posted in Social Media, Things Worth Talking About, YouTube
Tagged analytics, b2b, Eckel & Vaughan, measuring success, Metrics, social media, Social Network, YouTube, YouTube Analytics
Getting the Most out of Facebook Insights
Congratulations on creating a Facebook page. The fun doesn’t stop there, though. Now it’s time to monitor, measure and analyze … Continue reading
Posted in Social Media, Things Worth Talking About, YouTube
Tagged b2b, Eckel & Vaughan, Facebook, Facebook Insights, Insights, Metrics, social media, social media marketing
Facebook Timeline for Brands: What Businesses Need to Know
On March 30, 2012, Facebook will transition all brand/organization/fan pages to the new timeline format. This guide breaks down the … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About
Tagged Eckel & Vaughan, Facebook, facebook for business, Facebook Timeline, social media, Timeline
A Guide to LinkedIn Page Statistics
Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s … Continue reading
Posted in LinkedIn, Social Media, Things Worth Talking About
Tagged analytics, b2b, Eckel & Vaughan, Google Analytics, LinkedIn, LinkedIn Page Statistics, Metrics, social media
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal … Continue reading
Social Networks 101: YouTube for Businesses
This is the fourth in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Social Networks 101: LinkedIn for Businesses
This is the third in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in LinkedIn, Social Media, Things Worth Talking About
Tagged b2b, digital media, Eckel & Vaughan, LinkedIn, linkedin for business, marketing, networking, social media, social networks
Social Networks 101: Twitter for Businesses
This is the second in a four-part series that will offer a brief look into the basics of social networks … Continue reading
PR Today: Crisis Communications Shouldn’t Wait for a Crisis
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis … Continue reading
Posted in Things Worth Talking About
Tagged crisis, crisis communication, Eckel & Vaughan, Jelly Bean Theory, Mike Hoyt, PR, PR Today, social media, traditional PR
The “Dead Horse” of Internship Advice
By: Rob Byrd, Eckel & Vaughan Intern Robert Byrd graduated from Wake Forest University in 2011 and is an intern … Continue reading
Posted in Things Worth Talking About
Tagged advice, analytics, Eckel & Vaughan, intern, internship, internship advice, research, world's greatest intern
The Art of the Informational Interview:
Ten Commandments for Job Seekers in 2012
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So … Continue reading
Posted in LinkedIn, Social Media
Tagged Eckel & Vaughan, find job, informational interview, job hunt, job search, job seeker, LinkedIn, networking
Social Networks 101: Facebook for Businesses
This is the first in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in Facebook, Social Media
Tagged b2b, Business, digital marketing, digital media, Facebook, facebook for business, marketing, social media, Social Network
How to Turn a Chance Encounter Into a Meaningful Relationship
North Carolina Missions of Mercy, or NCMOM for short, lives in a world of chance encounters. After all, NCMOM dentists … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, Facebook, NC Missions of Mercy, nonprofits, social media, Twitter
Social Media’s Role in a 21st Century Crisis: Lessons Learned
At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel … Continue reading
Two MacBooks
In January 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made … Continue reading
Posted in Things Worth Talking About
Tagged Apple, Eckel, Eckel & Vaughan, iPad, MacBook, Steve Jobs, Vaughan
Social Media: Singular or Plural?
As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through … Continue reading
Posted in Social Media
Tagged AP Style, Eckel & Vaughan, social media, UNC-CH
Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter
This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged 2012, astroturfing, conversation, followergate, gingrich, michele bachmann, newt, President, Republican, social media, Twitter
Quick Tips for Writing for Blogs
“Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away … Continue reading
Posted in Blogging, Social Media
Tagged blogging, social media, tips
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate … Continue reading
Posted in Social Media
Tagged Bebo, Facebook, Osama bin Laden, social media, strategic communications, thought leadership, Twitter, YouTube