There was a time when PR meant cranking out news releases and hosting media tours. That still happens of course, but the way we see it, today’s PR entails a lot more. It means connecting with major news sources, leading bloggers and thought leaders in the media world with a rich stream of useful, newsworthy information and visual content. Like everybody we connect with, we have conversations and build relationships with these vital news gatekeepers so our clients are noticed and written about.
