Points of View
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal … Continue reading
Social Networks 101: YouTube for Businesses
This is the fourth in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Social Networks 101: LinkedIn for Businesses
This is the third in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in LinkedIn, Social Media, Things Worth Talking About
Tagged b2b, digital media, Eckel & Vaughan, LinkedIn, linkedin for business, marketing, networking, social media, social networks
Social Networks 101: Twitter for Businesses
This is the second in a four-part series that will offer a brief look into the basics of social networks … Continue reading
PR Today: Crisis Communications Shouldn’t Wait for a Crisis
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis … Continue reading
Posted in Things Worth Talking About
Tagged crisis, crisis communication, Eckel & Vaughan, Jelly Bean Theory, Mike Hoyt, PR, PR Today, social media, traditional PR
The “Dead Horse” of Internship Advice
By: Rob Byrd, Eckel & Vaughan Intern Robert Byrd graduated from Wake Forest University in 2011 and is an intern … Continue reading
Posted in Things Worth Talking About
Tagged advice, analytics, Eckel & Vaughan, intern, internship, internship advice, research, world's greatest intern
The Art of the Informational Interview:
Ten Commandments for Job Seekers in 2012
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So … Continue reading
Posted in LinkedIn, Social Media
Tagged Eckel & Vaughan, find job, informational interview, job hunt, job search, job seeker, LinkedIn, networking
Social Networks 101: Facebook for Businesses
This is the first in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Posted in Facebook, Social Media
Tagged b2b, Business, digital marketing, digital media, Facebook, facebook for business, marketing, social media, Social Network
How to Turn a Chance Encounter Into a Meaningful Relationship
North Carolina Missions of Mercy, or NCMOM for short, lives in a world of chance encounters. After all, NCMOM dentists … Continue reading
Posted in Facebook, Social Media, Things Worth Talking About, Twitter
Tagged Eckel & Vaughan, Facebook, NC Missions of Mercy, nonprofits, social media, Twitter
Social Media’s Role in a 21st Century Crisis: Lessons Learned
At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel … Continue reading
Two MacBooks
In January 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made … Continue reading
Posted in Things Worth Talking About
Tagged Apple, Eckel, Eckel & Vaughan, iPad, MacBook, Steve Jobs, Vaughan
Social Media: Singular or Plural?
As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through … Continue reading
Posted in Social Media
Tagged AP Style, Eckel & Vaughan, social media, UNC-CH
Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter
This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did … Continue reading
Posted in Social Media, Things Worth Talking About
Tagged 2012, astroturfing, conversation, followergate, gingrich, michele bachmann, newt, President, Republican, social media, Twitter
Quick Tips for Writing for Blogs
“Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away … Continue reading
Posted in Blogging, Social Media
Tagged blogging, social media, tips
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate … Continue reading
Posted in Social Media
Tagged Bebo, Facebook, Osama bin Laden, social media, strategic communications, thought leadership, Twitter, YouTube