Tag Archives: b2b

Modern Issue Advocacy: Communicating Less to Inspire More

A few weeks ago, I heard a radio segment on the education level of famous presidential speeches. George Washington, for … Continue reading

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Under Armour and Gisele Stick it to the Haters

I don’t think anyone will claim to believe that modeling is a sport. But that doesn’t mean that models can’t … Continue reading

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Catching Lightning in an…Ice Bucket #ALSIceBucketChallenge

You’d have to be living under a rock to have not seen the thousands of videos for the #ALSIceBucketChallenge, which … Continue reading

Posted in Facebook, Social Media, Things Worth Talking About, Twitter |

New Updates Crown Pinterest King of Ecommerce

  I don’t often like to mix work and play; but lately Pinterest has been making that difficult. While Pinterest … Continue reading

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Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World … Continue reading

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Twitter Remembers Maya Angelou

As a North Carolinian, I claim Maya Angelou. I know — she wasn’t born in North Carolina, nor did she … Continue reading

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You Can Run From TV Ads, But You Can’t Hide…

Do you play on your phone, tablet, or computer during TV commercials? Of course you do, and you’re not alone. … Continue reading

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Let’s Reinvent the #Hashtag

It’s happened to all of us. You pull up Twitter on your phone and are crushed by an avalanche of … Continue reading

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The Power of Feel-Good Marketing

It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or … Continue reading

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Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated … Continue reading

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Marketing in a Selfie Culture

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New Case Study: Earning Attention for an Event Series

The N.C. Pork Council’s whole hog barbecue competitive series, which culminates in a state championship, has a rich history, and … Continue reading

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(Passive) Aggressive Advertising

Remember the good ol’ days when brands made subtle digs at their competition without actually calling them out by name? … Continue reading

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TurboTax Dares to Become a Lifestyle Brand

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Hats Off to Arby’s for Twitter Win on Grammy Night

Want to know what I don’t usually associate with the Grammys? Arby’s. Want to know what I now associate with … Continue reading

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Millennials, Obamacare and President B-Rock O’Beezy

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Beyoncé’s “No Marketing” Marketing a Hit

This is Beyoncé’s world and we’re all just living in it. Singer Beyoncé Knowles released her self-titled visual album at … Continue reading

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Hijacking #Hashtags…for Good?

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Eight O’Clock Coffee Commercial Leaves a Bitter Taste

I recently wrote a blog post about a few television commercials that caught my attention for all the right reasons. … Continue reading

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Brands Play “Dress Up” on Halloween

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New Case Study: Engaging Voters in a Complex Issue

North Carolina’s tax system was outdated and volatile. Despite the growing risk of a budgetary crisis, every attempt by the … Continue reading

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E&V Hires Digital Marketing Specialist and Promotes McLeod to Account Manager

Raleigh, NC – Eckel & Vaughan, the Raleigh-based public affairs and marketing agency, today announced that it has hired Laney … Continue reading

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The iPad and Autism: Strange Bedfellows?

My grandson has autism. Autism spectrum disorders (ASDs) occur in one in every 88 children in the U.S. and are … Continue reading

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Advertising vs. Selective Hearing

I have mastered the art of “selective hearing.” My parents call it “tuning things out,” but I prefer the former. … Continue reading

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A New “Look” at Traditional Advertising

Jessica Stober is a junior at Elon University and a social media intern at Eckel & Vaughan. “Technology these days.” … Continue reading

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Hostess Finds Sweet Spot between Traditional and New Media

If you listen closely, you can almost hear the collective cries of joy coming from snack lovers nationwide. That’s because … Continue reading

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Golden Corral: How to Avoid a PR Nightmare

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Punishing Loyalty

Conventional wisdom holds that it’s more expensive to acquire a new customer than it is to retain an existing customer. … Continue reading

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Brands Embrace the Bromance on Twitter

Humor me for a second. We all know about the “bromance,” right? Think Adam and Blake, Justin and Jay-Z, George … Continue reading

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Hire Me Please? Tips for landing your dream job.

Rebecca Ashland is a senior at Elon University and a social media intern at Eckel & Vaughan. You’ve survived the … Continue reading

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Social Networking in Real Life

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Don’t Blame Twitter

The fingers began pointing long before Dzhokhar Tsarnaev was even in handcuffs. Who was to blame for the wealth of … Continue reading

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Social Media: A Team Effort

Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy … Continue reading

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The Geezer Diaries

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Confessions of an Intern Manager

Hey potential interns — I’m judging you. From the minute I look at a résumé, through the phone and in-person … Continue reading

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Why I’ll Pay More to Fly JetBlue

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Pheed the Beast

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Don’t Dilute Your Brand

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Social Media Bowl

For even the biggest sports fan, the Super Bowl is about more than a football game. It’s about the parties, … Continue reading

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New Case Study: Tearing Down the Dam

Posted in Advocacy, Case Study, Public Affairs, Social Media |

Rip and Read

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Top 10 Presidential Inauguration Moments and Facts

The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in … Continue reading

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Marketing in a “Snap”

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10 Social Media Resolution for 2013

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Hurricane Sandy Highlights the Power and Dark Side of Social Media

Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading

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The cold, hard facts. In red and blue.

What a difference four years makes. A whopping 54% of the 195 elected officials that include the North Carolina Governor’s … Continue reading

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Online Fallout from the First Presidential Debate

If you watched the 2012 Presidential Debate earlier this week between President Barack Obama and Governor Mitt Romney, you know … Continue reading

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Progressive’s Social Media Catastrophe: It Could Happen to You

Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading

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Should Social Media Be Rated PG-13?

Erin Porter is a recent graduate of Elon University and a social media intern at Eckel & Vaughan. With nearly … Continue reading

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The Emily Post of Social Media

Say “please” and “thank you,” “yes, ma’am” and “no, sir.” Keep your elbows off the table, and chew with your … Continue reading

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Campaign Hijackers

Would you like a glass of refreshing Diabeetus? When a Mountain Dew decided to crowdsource a new name for a … Continue reading

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E & V Taps Pres Davenport as New Director of Business Development

Raleigh, NC – Eckel & Vaughan, the Raleigh-based public affairs and marketing agency, today announced that it has hired Pres … Continue reading

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Faster, Higher, Stronger, Spoiled.

For the first time in years, I’m considering taking a sabbatical from Twitter. Okay, not really — let’s not get … Continue reading

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New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had … Continue reading

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Get Hired by Using Social Media

Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and a social media intern … Continue reading

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Ralph Lauren and the “Made in China” Debacle

When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed … Continue reading

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Stuff We Care About

Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that … Continue reading

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New Case Study: Recruiting Donors, Volunteers and Advocates Online

Eckel & Vaughan is extraordinarily proud of our partnership with The Food Effect, the online network designed to educate, involve … Continue reading

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Social Media Wags the Dog

Never underestimate tweeps on a mission. If you’re doubting how much power can stem from social media, just ask Gap, … Continue reading

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The Parody Accounts Strike Again

  Let’s say you’re just getting started on Twitter and you come across the account below. At first glance, it … Continue reading

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The Good, The Bad and The Ugly: Presidential Candidates on Social Media

Politicians may have been slow to embrace social media, but a strong social media presence has quickly become a necessity … Continue reading

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Lesson from Starbucks Ireland: Think Before You Tweet

Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and is an intern at … Continue reading

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Saving Lives with Facebook

900 million active users. 125 billion friend connections. 10.5 billion minutes spent on site per day. That’s a lot of … Continue reading

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How To: Pinterest Pin & Win Contest

Unless you’ve been living under a rock for the last few months, you know that Pinterest has taken the social … Continue reading

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The Loitering Theory: How Facebook Generates B2B Leads

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The Benefits of Social Grieving

The social media landscape is always changing. Facebook gets a new look every day, and new platforms threaten the dominance … Continue reading

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The Parents’ Guide to Facebook

There’s a new rite of passage for American children. You turn 13, and you get a Facebook account. It’s a … Continue reading

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A Guide to YouTube Analytics

Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos … Continue reading

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Getting the Most out of Facebook Insights

Congratulations on creating a Facebook page. The fun doesn’t stop there, though. Now it’s time to monitor, measure and analyze … Continue reading

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Facebook Timeline for Brands: What Businesses Need to Know

On March 30, 2012, Facebook will transition all brand/organization/fan pages to the new timeline format. This guide breaks down the … Continue reading

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A Guide to LinkedIn Page Statistics

Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s … Continue reading

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Beyond the Wall: Art of the Custom Facebook Tab

After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal … Continue reading

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McDonald’s Twitter McFail?

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Social Networks 101: YouTube for Businesses

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Social Networks 101: LinkedIn for Businesses

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Social Networks 101: Twitter for Businesses

This is the second in a four-part series that will offer a brief look into the basics of social networks … Continue reading

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PR Today: Crisis Communications Shouldn’t Wait for a Crisis

Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis … Continue reading

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The “Dead Horse” of Internship Advice

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The Art of the Informational Interview:
Ten Commandments for Job Seekers in 2012

You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. … Continue reading

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Social Networks 101: Facebook for Businesses

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How to Turn a Chance Encounter Into a Meaningful Relationship

North Carolina Missions of Mercy, or NCMOM for short, lives in a world of chance encounters. After all, NCMOM dentists … Continue reading

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Social Media’s Role in a 21st Century Crisis: Lessons Learned

At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel … Continue reading

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Two MacBooks

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Social Media: Singular or Plural?

As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through … Continue reading

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Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter

This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did … Continue reading

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Quick Tips for Writing for Blogs

“Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away … Continue reading

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Six Guiding Principles for Developing a Successful Social Media Strategy

Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate … Continue reading

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