Tag Archives: image-based social
Brands Embrace the Bromance on Twitter
Humor me for a second. We all know about the “bromance,” right? Think Adam and Blake, Justin and Jay-Z, George … Continue reading
Hire Me Please? Tips for landing your dream job.
Rebecca Ashland is a senior at Elon University and a social media intern at Eckel & Vaughan. You’ve survived the … Continue reading
Social Networking in Real Life
With all of the social media tools pinging, buzzing, and competing for your attention these days, it’s easy to get … Continue reading
Don’t Blame Twitter
The fingers began pointing long before Dzhokhar Tsarnaev was even in handcuffs. Who was to blame for the wealth of … Continue reading
Social Media: A Team Effort
Facebook and Twitter and Vine…oh my! With new social media platforms popping up every day, even the most digitally savvy … Continue reading
The Geezer Diaries
I hate older people who call themselves “dinosaurs.” It’s not only disrespectful to those of us who don’t, but disrespects … Continue reading
Confessions of an Intern Manager
Hey potential interns — I’m judging you. From the minute I look at a résumé, through the phone and in-person … Continue reading
Why I’ll Pay More to Fly JetBlue
When it’s time to book a flight, my first instinct is always to check JetBlue. Sometimes they have the best … Continue reading
Pheed the Beast
With all the recent attention on Twitter’s Vine, many industry experts missed a small, self-funded social platform that popped up … Continue reading
Don’t Dilute Your Brand
Maker’s Mark made headlines last week when they announced that, in order to meet skyrocketing demand and a bourbon shortage, … Continue reading
Social Media Bowl
For even the biggest sports fan, the Super Bowl is about more than a football game. It’s about the parties, … Continue reading
New Case Study: Tearing Down the Dam
A mitigation banking firm is asked to host a hearing-style event to demonstrate public support for its proposal to remove … Continue reading
Rip and Read
My first exposure to the Associated Press, or the AP, came in the dusky basement of a classroom building at … Continue reading
Top 10 Presidential Inauguration Moments and Facts
The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in … Continue reading
Marketing in a “Snap”
Do you suddenly get the jitters when you’re about to send a witty tweet or post a funny photo on … Continue reading
New Case Study: Activating Energy Voters
The American Petroleum Institute wanted to make energy a priority issue for North Carolina voters in the lead up to … Continue reading
10 Social Media Resolution for 2013
Erin Porter is a recent graduate of Elon University and a social media intern at Eckel & Vaughan. 2013 is just around the … Continue reading
Hurricane Sandy Highlights the Power and Dark Side of Social Media
Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading
The cold, hard facts. In red and blue.
What a difference four years makes. A whopping 54% of the 195 elected officials that include the North Carolina Governor’s … Continue reading
Progressive’s Social Media Catastrophe: It Could Happen to You
Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. … Continue reading
Twitter’s New Layout: What It Means For Brands
It looks like Twitter is ready for its close-up, jumping on the visual social web bandwagon. The social network is … Continue reading
Should Social Media Be Rated PG-13?
Erin Porter is a recent graduate of Elon University and a social media intern at Eckel & Vaughan. With nearly … Continue reading
The Emily Post of Social Media
Say “please” and “thank you,” “yes, ma’am” and “no, sir.” Keep your elbows off the table, and chew with your … Continue reading
Campaign Hijackers
Would you like a glass of refreshing Diabeetus? When a Mountain Dew decided to crowdsource a new name for a … Continue reading
E & V Taps Pres Davenport as New Director of Business Development
Raleigh, NC – Eckel & Vaughan, the Raleigh-based public affairs and marketing agency, today announced that it has hired Pres … Continue reading
Faster, Higher, Stronger, Spoiled.
For the first time in years, I’m considering taking a sabbatical from Twitter. Okay, not really — let’s not get … Continue reading
New Case Study: Lead Generation in the Wireless Industry
TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had … Continue reading
Get Hired by Using Social Media
Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and a social media intern at … Continue reading
Ralph Lauren and the “Made in China” Debacle
When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed … Continue reading
Stuff We Care About
Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that … Continue reading
New Case Study: Recruiting Donors, Volunteers and Advocates Online
Eckel & Vaughan is extraordinarily proud of our partnership with The Food Effect, the online network designed to educate, involve … Continue reading
Social Media Wags the Dog
Never underestimate tweeps on a mission. If you’re doubting how much power can stem from social media, just ask Gap, … Continue reading
The Parody Accounts Strike Again
Let’s say you’re just getting started on Twitter and you come across the account below. At first glance, it … Continue reading
Lesson from Starbucks Ireland: Think Before You Tweet
Isabelle Boehling is a rising junior at the University of North Carolina at Chapel Hill and is an intern at Eckel … Continue reading
Beyond Pinterest: What’s Hot in the Visual Social Web
Chances are, you’re already exploring ways in which your organization can connect with your audience through one or more … Continue reading
Saving Lives with Facebook
900 million active users. 125 billion friend connections. 10.5 billion minutes spent on site per day. That’s a lot of … Continue reading
How To: Pinterest Pin & Win Contest
Unless you’ve been living under a rock for the last few months, you know that Pinterest has taken the social … Continue reading
The Loitering Theory: How Facebook Generates B2B Leads
LinkedIn may be the king of lead generation for B2B companies using social media. But according to Inside View, Facebook … Continue reading
The Benefits of Social Grieving
The social media landscape is always changing. Facebook gets a new look every day, and new platforms threaten the dominance … Continue reading
The Parents’ Guide to Facebook
There’s a new rite of passage for American children. You turn 13, and you get a Facebook account. It’s a … Continue reading
A Guide to YouTube Analytics
Finding success for your business on YouTube does not happen overnight. It takes work, including a combination of posting videos … Continue reading
Getting the Most out of Facebook Insights
Congratulations on creating a Facebook page. The fun doesn’t stop there, though. Now it’s time to monitor, measure and analyze … Continue reading
Facebook Timeline for Brands: What Businesses Need to Know
On March 30, 2012, Facebook will transition all brand/organization/fan pages to the new timeline format. This guide breaks down the … Continue reading
A Guide to LinkedIn Page Statistics
Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s … Continue reading
Beyond the Wall: Art of the Custom Facebook Tab
After you launch a Facebook page for your business, you may be looking for ways to enhance its visual appeal … Continue reading
Social Networks 101: YouTube for Businesses
This is the fourth in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Social Networks 101: LinkedIn for Businesses
This is the third in a four-part series that will offer a brief look into the basics of social networks … Continue reading
Social Networks 101: Twitter for Businesses
This is the second in a four-part series that will offer a brief look into the basics of social networks … Continue reading
PR Today: Crisis Communications Shouldn’t Wait for a Crisis
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis … Continue reading
The “Dead Horse” of Internship Advice
By: Rob Byrd, Eckel & Vaughan Intern Robert Byrd graduated from Wake Forest University in 2011 and is an intern … Continue reading
The Art of the Informational Interview:
Ten Commandments for Job Seekers in 2012
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So … Continue reading
Social Networks 101: Facebook for Businesses
This is the first in a four-part series that will offer a brief look into the basics of social networks … Continue reading
How to Turn a Chance Encounter Into a Meaningful Relationship
North Carolina Missions of Mercy, or NCMOM for short, lives in a world of chance encounters. After all, NCMOM dentists … Continue reading
Social Media’s Role in a 21st Century Crisis: Lessons Learned
At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel … Continue reading
Two MacBooks
In January 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made … Continue reading
Social Media: Singular or Plural?
As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through … Continue reading
Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter
This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did … Continue reading
Quick Tips for Writing for Blogs
“Always keep in mind that your blog is about people connecting and conversing with people, not a corporation. Throw away … Continue reading
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate … Continue reading