Posted on 12.29.11
Yearly Archives: 2011
Posted on 12.05.11
Social Media’s Role in a 21st Century Crisis: Lessons Learned
At the North Carolina Chamber’s Media Relations & Crisis Management Conference in November, our own Albert Eckel moderated a panel on “Social Media’s Role in a 21st Century Crisis.” The panel included three unique perspectives: a news maker (Deborah Johnson, CEO of the North Carolina Pork Council), a news reporter (John Clark, executive producer of the Reese […]
Posted on 10.06.11
Two MacBooks
In January of 2008, my good friend Albert Eckel and I launched this company. We filed the necessary paperwork and made a trip to the Apple Store. In one simple retail transaction, we opened our firm’s IT department. Two beautiful, black MacBooks were bought, loaded with a whole lot of software and a whole world […]
Posted on 08.29.11
Social Media: Singular or Plural?
As a social media specialist here at Eckel & Vaughan, I am constantly reading and writing about social media. Through this, I’ve discovered an issue that I just can’t get over—when writing about “social media,” should the term be plural or singular? My AP Stylebook and old-school professors at UNC Chapel Hill would probably scream […]
Posted on 08.03.11
Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter
This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did he put his reputation at risk; he also demonstrated that the strategy simply doesn’t work. It all began with Mr. Gingrich informing the Marietta Daily Journal: “I have six times as many Twitter followers as […]
Posted on 05.27.11
Six Guiding Principles for Developing a Successful Social Media Strategy
Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate social media into their marketing and public affairs campaigns. We have always defined ourselves as a “conversation agency,” and social media platforms provide unparalleled opportunities to start conversations and get people talking about an idea. […]
