Yearly Archives: 2012

Guest Columnist

Posted on 11.14.12

Hurricane Sandy Highlights the Power and Dark Side of Social Media

Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. When natural disaster strikes, social media offers an avenue of instant two-way conversation. Social media platforms can be used to recruit volunteers and donors, educated the public and keep track of friends and family who […]

Harris Vaughan
Co-Founder/Partner

Posted on 11.07.12

The cold, hard facts. In red and blue.

What a difference four years makes. A whopping 54% of the 195 elected officials that include the North Carolina Governor’s office, Council of State, and General Assembly are brand-new people. That’s 106 new relationships that need to be forged. The infographic below tells the story.

Guest Columnist

Posted on 10.05.12

Online Fallout from the First Presidential Debate

If you watched the 2012 Presidential Debate earlier this week between President Barack Obama and Governor Mitt Romney, you know it was one for the ages. President Obama appeared to be off his game, Governor Romney and Jim Lehrer competed for the role of moderator and even Big Bird got caught up in the fray. […]

Guest Columnist

Posted on 08.13.12

E&V Taps Pres Davenport as New Director of Business Development

Raleigh, NC – Eckel & Vaughan, the Raleigh-based public affairs and marketing agency, today announced that it has hired Pres Davenport of Wilmington, NC, as its new Director of Business Development. Davenport has spent the last decade helping the Washington, DC-based New Media Strategies to grow into the nation’s largest social media agency. He has […]

Guest Columnist

Posted on 07.30.12

New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]

Lars Bredahl

Posted on 07.20.12

Ralph Lauren and the “Made in China” Debacle

When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]

Harris Vaughan
Co-Founder/Partner

Posted on 07.17.12

Stuff We Care About

Emblazoned on the flat screen at the end of the final game of the NBA Finals was a super that read, “Heat Defeat Thunder.” I read it once. And I read it again. “How could that statement be grammatically correct?” I wondered. I then emailed our expert, Ermie Macknee, whom I’ve had the pleasure of […]

Guest Columnist

Posted on 07.13.12

New Case Study: Recruiting Donors, Volunteers and Advocates Online

Eckel & Vaughan is extraordinarily proud of our partnership with The Food Effect, the online network designed to educate, involve and unite North Carolinians in the fight against childhood hunger. Read our new case study on The Food Effect and how it was able to connect with 300,000 citizens, raise more than $100,000, and recruit […]