This is the second in a four-part series that will offer a brief look into the basics of social networks for businesses. Think it’s time for your business to make the leap onto Facebook, Twitter, LinkedIn, or YouTube but not sure where to start? Read on. Why does my business need a Twitter page? There […]
Organizations are fixated on what the news media will do to them when something bad happens. They dutifully write crisis communications plans and tuck them away, awaiting the dreaded phone call from a breathless reporter. But a crisis plan does little more than add a large dose of false security. Sooner or later something bad […]
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So why haven’t you landed your dream job yet? I know how tough the job market is — I just went through my own search in 2011, and I’ve met with a handful of recent […]
