Monthly Archives: July 2013


A New “Look” at Traditional Advertising

Jessica Stober is a junior at Elon University and a social media intern at Eckel & Vaughan. “Technology these days.” How often do you find yourself mumbling those words at new gadgets and innovations? Well, here’s one that will really make your jaw drop. The next time you look at a billboard, don’t be surprised […]

Hostess Finds Sweet Spot between Traditional and New Media

If you listen closely, you can almost hear the collective cries of joy coming from snack lovers nationwide. That’s because the Twinkie is back. After a short hiatus due to Hostess Brands declaring bankruptcy, the iconic snack is back on shelves this week. Hostess sold its cake business to two private equity firms — Apollo […]

Punishing Loyalty

Conventional wisdom holds that it’s more expensive to acquire a new customer than it is to retain an existing customer. So why do some companies continue to punish their most loyal customers? Every day, companies chase new customers with special offers and discounts, while taking advantage of the folks who have been with them the […]