Monthly Archives: November 2013


Hijacking #Hashtags…for Good?

Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]

Eight O’Clock Coffee Commercial Leaves a Bitter Taste

I recently wrote a blog post about a few television commercials that caught my attention for all the right reasons. Last week, there was one ad in particular that also grabbed my attention, but this time left a bad taste in my mouth. Take a look: At first I had a negative reaction because the […]