Monthly Archives: December 2013

drop it like its hot
Laney Wilke

Account Manager

Millennials, Obamacare and President B-Rock O’Beezy

Enrolling Millennials is critical to the success of the Affordable Care Act (ACA, or as it’s better known, Obamacare). Yet convincing young adults to enroll poses a tall order for those tasked with marketing the new healthcare plan. How do you educate, encourage enrollment, and avoid polarizing an already wary (and perhaps weary) public? A […]

Amy McLeod

Account Manager

Beyoncé’s "No Marketing" Marketing a Hit

This is Beyoncé’s world and we’re all just living in it. Singer Beyoncé Knowles released her self-titled visual album at midnight EST on December 13. This wouldn’t be that big of a deal except that as of 11:59 p.m. EST on December 12, nobody knew it was coming. To borrow from another pop star, Beyoncé […]