Eckel & Vaughan

Yearly Archives: 2014

Guest Columnist

Posted on 10.29.14

Modern Issue Advocacy: Communicating Less to Inspire More

A few weeks ago, I heard a radio segment on the education level of famous presidential speeches. George Washington, for instance, used PhD-level discourse, while Barak Obama uses language that can be understood by fourth graders. To be fair, the presidential audience has expanded significantly from the political elite of the 18th century to virtually […]

Gisele Under Armour
Guest Columnist

Posted on 09.05.14

Under Armour and Gisele Stick it to the Haters

I don’t think anyone will claim to believe that modeling is a sport. But that doesn’t mean that models can’t be athletic. That’s what Under Armour is out to prove with their latest “I Will What I Want” ad featuring supermodel Gisele Bündchen. When the sportswear giant announced Gisele as a new spokesperson, social media […]

ALS Ice Bucket Challenge Photo
Greyson Kane

Senior Account Manager
Posted on 08.15.14

Catching Lightning in an…Ice Bucket #ALSIceBucketChallenge

You’d have to be living under a rock to have not seen the thousands of videos for the #ALSIceBucketChallenge, which began in late July but went viral over the last two weeks. The challenge started a few months ago, and those who opted out were required to give $100 to their charity of choice. However, […]

Pinterest
Guest Columnist

Posted on 06.17.14

New Updates Crown Pinterest King of E-commerce

I don’t often like to mix work and play; but lately Pinterest has been making that difficult. While Pinterest has always been my go-to site for wedding planning, recipe discovery, and home decorating inspiration, it has recently risen to new heights in its power as an e-commerce marketing engine. This visual-based social powerhouse touts over […]

Guest Columnist

Posted on 06.13.14

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Guest Columnist

Posted on 05.28.14

Twitter Remembers Maya Angelou

As a North Carolinian, I claim Maya Angelou. I know — she wasn’t born in North Carolina, nor did she spend the majority of her life here. But when you get the chance to claim someone like Maya Angelou, you look past those particulars. So, for the last 10 years or so, Maya Angelou and […]

Man TV
Greyson Kane

Senior Account Manager
Posted on 05.15.14

You Can Run From TV Ads, But You Can’t Hide…

Do you play on your phone, tablet, or computer during TV commercials? Of course you do, and you’re not alone. In fact, over half of Americans are “dual screening,” according to Nielsen. The problem for advertisers is that their expensive commercials are no longer being seen by a large enough audience, forcing them to search […]

Hashtags
Guest Columnist

Posted on 05.09.14

Let’s Reinvent the #Hashtag

It’s happened to all of us. You pull up Twitter on your phone and are crushed by an avalanche of irrelevant tweets from people who are live tweeting a conference or a TV show you have no interest in. Twitter knows this is a problem – that’s why it’s testing a “mute” button where you […]

Guest Columnist

Posted on 04.11.14

The Power of Feel-Good Marketing

It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or most absurd. Take Kia’s dancing hamsters and the Old Spice moms, for example. Amidst this marketing madness, Dove’s campaigns rise above the noise. Whether it’s the simplicity of their ads, their focus on real beauty, […]

Guest Columnist

Posted on 04.02.14

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

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