Monthly Archives: February 2014

Amy McLeod

Account Manager

(Passive) Aggressive Advertising

Remember the good ol’ days when brands made subtle digs at their competition without actually calling them out by name? Samsung expertly employed this passive-aggressive style of advertising in a series of commercials in starting in 2011. Here’s one example. In this ad, Samsung doesn’t directly call out Apple, but the references to new adapters, […]

Laney Wilke

Account Manager

TurboTax Dares to Become a Lifestyle Brand

TurboTax’s compelling new ads put a novel spin on how the average taxpayer thinks about filing their 1040s. Gone are the dreaded days of tabulating numbers and codes as you pay your dues to your merciless bureaucratic overlords. Instead, TurboTax dares you to view income tax filing as a delightful scrapbook of your exciting and […]