Monthly Archives: April 2014

Amy McLeod

Account Manager

The Power of Feel-Good Marketing

It seems like marketing these days is all about being the most outlandish, most snarky, most provocative, most hilarious, or most absurd. Take Kia’s dancing hamsters and the Old Spice moms, for example. Amidst this marketing madness, Dove’s campaigns rise above the noise. Whether it’s the simplicity of their ads, their focus on real beauty, […]

Amy McLeod

Account Manager

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]