Eckel & Vaughan

Yearly Archives: 2015

Guest Columnist

Posted on 12.13.15

Alexander Hamilton, Founding Father of Public Relations

Most historians peg the birth of modern public relations to the late 19th or early 20th century. But one of America’s founding fathers was pioneering the art of public relations nearly two centuries earlier, demonstrating a sophisticated understanding of both mainstream media and public opinion. In addition to being the first Secretary of the Treasury, author […]

Guest Columnist

Posted on 12.08.15

The Power of a Little Respect

Sarah Scott Worth is a senior at UNC-Chapel Hill and a marketing intern at Eckel & Vaughan. Account management expert Robert Solomon’s book, “The Art of Client Service,” details “58 things that every advertising and marketing professional should know.” He discusses everything from the importance of being on time to the complexity of creating a […]

Harris Vaughan

Co-Founder/Partner
Posted on 10.28.15

7 Ways A Communications Crisis Is Like A Hurricane

By virtue of where I grew up, I’ve lived through my share of hurricanes and hurricane threats. By virtue of what I do for a living, I’ve lived through communications crises and crisis threats. And I must say, both have extraordinarily similar characteristics. Now, before I offend someone in a world where some are too […]

Donald Trump Running for President
Guest Columnist

Posted on 09.28.15

What Marketers Can Learn From Donald Trump

When I heard that Donald Trump had entered the 2016 presidential race, I laughed. When Trump’s poll numbers began steadily climbing and ultimately dominated his competitors, I cringed. When I watched him during the first two Republican debates, it was with my hands covering my eyes. Trump may have defied the predictions of political experts […]

Guest Columnist

Posted on 08.14.15

The Cocktail Napkin Is Nothing Without Collaboration

You may be noticing a theme on this page. If you’re getting the sense that we at Eckel & Vaughan are obsessed with cocktail napkins, you’re partially right. What we’re truly obsessed with are great ideas and the fact that a handful of powerful, culturally significant ideas got their start on a cocktail napkin. We’re […]

Greyson Kane

Senior Account Manager
Posted on 08.07.15

Top 9 Tests Every Email Marketer Should Be Running

If you’ve read our Five Keys to Executing a Meaningful Email Marketing Test post, you now not only know that you should always be testing some aspect of your campaign, but you should also know the best practices for running your email tests. So, what should you actually be testing? Here are the top nine […]

Greyson Kane

Senior Account Manager
Posted on 08.04.15

Five Keys to Executing a Meaningful Email Marketing Test

The number one rule of email marketing is to ALWAYS be testing some aspect of your email. Successful email marketers have developed some well-defined best practices for how to run a test, whether you’re varying subject lines, images, colors, or calls to action. Because it’s the most common, let’s use a subject line test as […]

Harris Vaughan

Co-Founder/Partner
Posted on 07.10.15

New Partner, New Hires at Eckel & Vaughan

Eckel & Vaughan (E&V) has announced a new partner at the strategic communications firm and two hires, including McGavock Edwards, formerly vice president with Baltimore-headquartered IMRE, and manager of its Raleigh office. The firm’s new partner is Matt Ferraguto, currently E&V’s client services director and an E&V employee since 2011. Ferraguto becomes the company’s third […]

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