Monthly Archives: June 2015

Guest Columnist

Posted on 06.25.15

Why Your Favorite Brands Are Creeping onto Your Facebook

Brenna Bunch is a rising senior at NC State University and a digital marketing associate at Eckel & Vaughan. As technology continues to evolve and social media continues to serve as a primary form of communication, brands are going back to the drawing board in their efforts to reach target markets. Their primary focus? To […]

Guest Columnist

Posted on 06.24.15

Four Things Worth Talking About in Dorie Clark’s “Stand Out”

“Four Things Worth Talking About…” is a new series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Stand Out is the first book reviewed for this series. Overview: In today’s economy where “safe” […]

Guest Columnist

Posted on 06.09.15

Not All Publicity is Positive

There’s no such thing as bad publicity. No offense to this long-accepted tenet, but we’re going to have to agree to disagree. I can’t imagine that the Duggars — a conservative Christian family whose fame and fortune is built on values of faith and modesty — are too pleased to have a handful of their […]

Guest Columnist

Posted on 06.06.15

Job Opportunity: Account Manager

Eckel & Vaughan is looking for an Account Manager with 3-5 years of experience, preferably including some work in public relations. If you think you’d be a strong fit for our team or know someone else who would be, you can find the job posting and application details here: https://eandvproducti.wpengine.com/job-opportunities/job-opportunity-account-manager/

Harris Vaughan
Co-Founder/Partner

Posted on 06.04.15

Marketers Beware: 2016 Election Advertising Threatens to Crowd Out, Drown Out Your Brands

Get ready, folks. The 2016 election season is on. With it will come tremendous challenges for any marketer interested in reaching, well, let’s see … women, young professionals, African-Americans, Hispanics, men, retirees, college students — essentially any demographic to which you’d want to sell a product, idea, or service. Why? Because political campaigns of all […]