Monthly Archives: August 2015

Amy McLeod

Account Manager

The Cocktail Napkin Is Nothing Without Collaboration

You may be noticing a theme on this page. If you’re getting the sense that we at Eckel & Vaughan are obsessed with cocktail napkins, you’re partially right. What we’re truly obsessed with are great ideas and the fact that a handful of powerful, culturally significant ideas got their start on a cocktail napkin. We’re […]

Greyson Kane

Senior Account Manager

Top 9 Tests Every Email Marketer Should Be Running

If you’ve read our Five Keys to Executing a Meaningful Email Marketing Test post, you now not only know that you should always be testing some aspect of your campaign, but you should also know the best practices for running your email tests. So, what should you actually be testing? Here are the top nine […]

Greyson Kane

Senior Account Manager

Five Keys to Executing a Meaningful Email Marketing Test

The number one rule of email marketing is to ALWAYS be testing some aspect of your email. Successful email marketers have developed some well-defined best practices for how to run a test, whether you’re varying subject lines, images, colors, or calls to action. Because it’s the most common, let’s use a subject line test as […]