Yearly Archives: 2017

Guest Columnist

Posted on 12.18.17

Maximizing Your Brand’s “Searchability” This Holiday Season

It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]

Guest Columnist

Posted on 12.07.17

Words Matter – Part Two

It’s the holiday season, y’all! The new year is upon us. One of the topics that will not go out of style next year—one that will remain a constant—is the importance of words. Words still matter. And they’re still being misused (e.g., affect/effect, complement/compliment). If you’re not sure of the correct form, look it up […]

Guest Columnist

Posted on 12.01.17

Breaking Bread for the Greater Good

These are trying times. Look no further than your living room TV or phone to see hate, conflict, intolerance, political turmoil, or disaster of both natural and man-made varieties. Divisiveness creates chasms, leaving the human spirit wanting for unity. Unity is the driver of good. Especially in troublesome times, we must challenge one another to […]

Guest Columnist

Posted on 10.17.17

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Guest Columnist

Posted on 10.09.17

Finding the Right Fit: Four Things to Look for in a Potential Employer

My resume is a bit sporadic. I spent a decent amount of time working in the news industry before jumping through a few corporate public relations departments. Each time I switched jobs, I didn’t know exactly what I was looking for. I just knew I wanted something different. It wasn’t until I landed my gig […]

Albert Eckel
Founder / Partner

Posted on 10.05.17

We’re Hiring: Spring 2018 Interns

Eckel & Vaughan, a full-service strategic communications agency in Raleigh, is seeking interns for Spring 2018. Interns are critical additions to the E&V team, and we look forward to meeting a new group of students and recent graduates who are looking for an agency opportunity. Applications should be submitted by October 30 for full consideration. […]

Harris Vaughan
Co-Founder/Partner

Posted on 09.22.17

Saying Goodbye to Our House Phone

I remember as a child sitting quietly in the family room of our Outer Banks cottage as neighbors would file in to place phone calls to relatives. My late fraternal grandfather was a physician. And our cottage was the only one within a quarter mile with a working phone. At my grandmother’s invitation, after breakfast […]

Albert Eckel
Founder / Partner

Posted on 09.12.17

Getting the Most Out of Your Internship

Last week, we offered tips for employers to get the most out of their interns. This week, with the start of a new semester upon us, we turn the tables. Below we offer six tips to help you make the most of your internship so you can walk away with a killer resume, on-point interview […]

Albert Eckel
Founder / Partner

Posted on 08.29.17

Getting the Most Out of Your Interns

As school begins, here at Eckel & Vaughan we are eagerly preparing for our fall 2017 interns to arrive. We’ve invested a lot of time and energy in developing an internship program that is meaningful, thoughtful, and beneficial for both interns and our employees. Here are the top seven lessons we’ve learned along the way. […]