Eckel & Vaughan

Yearly Archives: 2018

Albert Eckel

Founder / Partner
Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]

Albert Eckel

Founder / Partner
Posted on 11.12.18

Why Elections Are Bigger Than Politics

I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]

Harris Vaughan

Co-Founder/Partner
Posted on 10.26.18

Thank You, Howard Rockett

“We are not in the business of creating beautiful ads. We’re in the business of solving business problems.” –  Howard Rockett, founder of Rockett Burkhead & Winslow. This little nugget of wisdom was drilled into my psyche years ago, and it stuck with me. It convinced me to go back to business school and it […]

Guest Columnist

Posted on 08.06.18

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Guest Columnist

Posted on 07.23.18

How Brands Benefit From Practicing Gratitude

Of all the character traits instilled in us as children, there is one that can set us apart if we choose to carry it into our adulthood. Many memorable athletes, business leaders, entertainers, and world changers personify this value. That value is gratitude: the embodiment of being thankful and appreciative. Science tells us that the practice […]

Guest Columnist

Posted on 07.06.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Guest Columnist

Posted on 06.11.18

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Guest Columnist

Posted on 06.05.18

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

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