Yearly Archives: 2021

Albert Eckel

Founder / Partner

Unplug This Holiday Season in an Always-On World

Have you ever noticed how specific Amazon, Facebook and Google purchasing suggestions can get? For example, the other day, I was joking in a group text about going off the grid and living in a yurt, so I shared a photo from Google Images of our vision—a glamorous camping tent. I opened my Amazon account […]

Albert Eckel

Founder / Partner

Why Making Your Voice Heard Is More Important Than Ever Before

In early October, Gallup released data revealing that Americans’ trust in the media to report the news accurately and fairly hit its second-lowest point on record. This year, a mere 36 percent of Americans voiced confidence in the media, down four points from 2020. Gallup’s research on the subject reaches back to 1972, when about […]

Albert Eckel

Founder / Partner

Feeds Filled with Dinner Table Discussions?

We’ve all been there. Sitting at the dinner table on Thanksgiving when someone broaches one of the proclaimed off-limit topics: politics, religion, or money. The room falls quiet until two cousins begin to hurl angry and heavily biased opinions at each other across the sweet potato casserole. This type of dialogue doesn’t only pollute holidays, […]

Albert Eckel

Founder / Partner

When Breaking the Rules is a Good Thing

If a friend approached you and said, “We’re considering making our brand the centerpiece of a fatal accident in an upcoming movie,” what advice would you give? Mine, possibly much like yours, would be a strong no. But for a team of FedEx marketers, it was a yes, and that yes turned out to be […]

Albert Eckel

Founder / Partner

Merging the Work/Life Divide

As a woman in her 20s, on the generational cusp between Millennials and Gen Z, I’ve been developing my professional work ethic since applying for a work permit at the age of 15. I’ve been fortunate that my older, wiser (and sometimes stubborn family members) taught me the key to a sustainable career is to […]

Tori Ludwig

Account Supervisor

To Be, Rather Than to Seem: Understanding your audience’s values

Years ago, for Eckel & Vaughan’s 10th anniversary, we were asked to define our “why.” Why do we enjoy this job? Why do we care? What drive us day after day? Still today, these cards are posted in the office kitchen so we’ll be reminded of why we do what we do. I recently found […]

McGavock Edwards, APR

Partner / Strategic Communications Director

Reflecting Audiences in Communication: Why Do We Keep Missing the Mark?

Since I began studying media, marketing and advertising back in 2014, there have been countless examples of communicators not only missing the mark when it comes to marketing to a target audience, but going as far as to disregard the historical, often times offensive context of the messages they are sharing. For example, in 2018, […]

Going for Gold: The Growth Mindset

Sports references to teamwork, problem solving and achievement are commonplace in any office, and sporting events often shed light on the obstacles that we face in daily life. Like athletes, our team at Eckel & Vaughan uses instinct, tact and prowess to win and provide our clients with creative and unique work, take advantage of […]

McGavock H. Edwards, APR Named Partner, SVP of Strategy and Client Service

  FOR IMMEDIATE RELEASE:   McGavock H. Edwards, APR Named Partner, Senior Vice President of Strategy and Client Service NC native focuses on team development, client service and strategy RALEIGH, N.C. – Strategic communications agency, Eckel & Vaughan is pleased to announce McGavock Henderson Edwards, APR as partner and senior vice president of strategy and […]

Self Care Isn’t Selfish

As vain as it might sound, I’m passionate about self care. Testing new beauty products – whether it’s a milky cleanser or a ceramide-rich cream – has become a hobby of mine, especially since the first “stay at home” order. My coworkers and friends often ask me for skincare advice, because they know I’m always […]