Monthly Archives: October 2021

Merging the Work/Life Divide

As a woman in her 20s, on the generational cusp between Millennials and Gen Z, I’ve been developing my professional work ethic since applying for a work permit at the age of 15. I’ve been fortunate that my older, wiser (and sometimes stubborn family members) taught me the key to a sustainable career is to […]

Tori Ludwig

Account Supervisor

To Be, Rather Than to Seem: Understanding your audience’s values

Years ago, for Eckel & Vaughan’s 10th anniversary, we were asked to define our “why.” Why do we enjoy this job? Why do we care? What drive us day after day? Still today, these cards are posted in the office kitchen so we’ll be reminded of why we do what we do. I recently found […]