Monthly Archives: November 2021

Lauren Long

Account Specialist

Feeds Filled with Dinner Table Discussions?

We’ve all been there. Sitting at the dinner table on Thanksgiving when someone broaches one of the proclaimed off-limit topics: politics, religion, or money. The room falls quiet until two cousins begin to hurl angry and heavily biased opinions at each other across the sweet potato casserole. This type of dialogue doesn’t only pollute holidays, […]

When Breaking the Rules is a Good Thing

If a friend approached you and said, “We’re considering making our brand the centerpiece of a fatal accident in an upcoming movie,” what advice would you give? Mine, possibly much like yours, would be a strong no. But for a team of FedEx marketers, it was a yes, and that yes turned out to be […]