Yearly Archives: 2022

Poli-Comm Predictions

Surely, I’m not the only one who wishes we had more time before the inevitable onslaught of political ads ahead of us. It feels like we’ve been in a constant state of poli-comm overload since 2016. Can you remember a time when politics didn’t command a news cycle? As we near the primaries and eventual […]

Conquering the “Second-Night Slump”: How to Avoid Career Burnout

Opening night in the theatre is equivalent to the rookie season of the #1 draft-pick athlete—an accumulation of nerves and anticipation that makes for an adrenaline-filled performance. However, the dreaded “sophomore slump” that plagues the hearts of devoted sports fans is also paralleled in the arts, with the curse known as the “second-night slump.” The […]

TikTok: A Guide for PR Professionals

Curating content, targeted advertising, and interacting with audiences through social media have become fundamental parts of the public relations field. Social media can be conversational, entertaining, humorous, or even educational. It’s a place for businesses and brands to share thought leadership, show their human side, and connect directly with their audiences. Since they’ve been around […]

Harris Vaughan


A Lesson in How to Finish in Defeat Repeats Itself

Much is being said today about the postgame handshake between college football giants Nick Saban and Kirby Smart. And rightly so. Coach Saban, once Kirby Smart’s teacher of the game, was obviously disappointed in Alabama’s loss but proud that his student, now Head Coach Smart, found a way to earn his first national title. And […]