Monthly Archives: January 2022

TikTok: A Guide for PR Professionals

Curating content, targeted advertising, and interacting with audiences through social media have become fundamental parts of the public relations field. Social media can be conversational, entertaining, humorous, or even educational. It’s a place for businesses and brands to share thought leadership, show their human side, and connect directly with their audiences. Since they’ve been around […]

Harris Vaughan


A Lesson in How to Finish in Defeat Repeats Itself

Much is being said today about the postgame handshake between college football giants Nick Saban and Kirby Smart. And rightly so. Coach Saban, once Kirby Smart’s teacher of the game, was obviously disappointed in Alabama’s loss but proud that his student, now Head Coach Smart, found a way to earn his first national title. And […]