We’ve all been there. Sitting at the dinner table on Thanksgiving when someone broaches one of the proclaimed off-limit topics: politics, religion, or money. The room falls quiet until two cousins begin to hurl angry and heavily biased opinions at each other across the sweet potato casserole. This type of dialogue doesn’t only pollute holidays, […]
We’re part of your team
When we work with you, we REALLY work with you. That means standing in the trenches alongside you. It’s our job to know your business. Your culture. Your vision. Your history. Your issues and challenges. And to be right there for you — and with you — no matter what. Your problem is our problem. Your goal is our goal. Your victory is our victory. That’s the way we approach everything we do.
We’re always thinking
One visit with our team, and you’ll feel the entrepreneurial energy. None of us believe that what we do is a nine-to-five, punch-the-clock kind of job. Because sometimes the best ideas come when you least expect them. When we bring on someone new to our team, we look for the brightest minds who are always thinking. Always creating. Always looking for new ways and resources to solve problems.
We solve problems
What fuels our collective fire is solving problems. Nothing gets us more charged up. We listen. We ask the right questions. We pay close attention to the world around us. We research. We dig. We gut check. We brainstorm. We collaborate. We vet and vet and vet some more. Our inquisitive and analytical process allows us to develop innovative, effective ways to solve your problems. And then we let the world know.
What We Do Best
We excel in four broad areas, utilizing an arsenal of cross-platform,
integrated marketing, media, and PR tactics to get results.
We help companies and organizations understand what their brand really means and create a relationship — a connection — between you and your consumer.
We have the experience, tools, and expertise to help you influence political issues, legislative proposals, and public policy positions.
We know how to manage a client’s reputation by engaging with the media, engaging with the client’s targets, developing strategic plans and messages that will resonate, and identifying appropriate spokespeople and channels to deliver the message.
We have an unflappable team with the knowledge and experience to help your organization successfully navigate through a crisis.
Talk It Out NC
Preventing Underage Drinking in North Carolina
N.C. Pork Council
Cooking Up Some Serious Excitement for a Barbecue Championship
The Today Show
Planes, Trains, and Pork Belly Hash
Placemaking in Practice
If a friend approached you and said, “We’re considering making our brand the centerpiece of a fatal accident in an upcoming movie,” what advice would you give? Mine, possibly much like yours, would be a strong no. But for a team of FedEx marketers, it was a yes, and that yes turned out to be […]