Have you ever noticed how specific Amazon, Facebook and Google purchasing suggestions can get? For example, the other day, I was joking in a group text about going off the grid and living in a yurt, so I shared a photo from Google Images of our vision—a glamorous camping tent. I opened my Amazon account […]
In early October, Gallup released data revealing that Americans’ trust in the media to report the news accurately and fairly hit its second-lowest point on record. This year, a mere 36 percent of Americans voiced confidence in the media, down four points from 2020. Gallup’s research on the subject reaches back to 1972, when about […]
We’ve all been there. Sitting at the dinner table on Thanksgiving when someone broaches one of the proclaimed off-limit topics: politics, religion, or money. The room falls quiet until two cousins begin to hurl angry and heavily biased opinions at each other across the sweet potato casserole. This type of dialogue doesn’t only pollute holidays, […]
If a friend approached you and said, “We’re considering making our brand the centerpiece of a fatal accident in an upcoming movie,” what advice would you give? Mine, possibly much like yours, would be a strong no. But for a team of FedEx marketers, it was a yes, and that yes turned out to be […]
As a woman in her 20s, on the generational cusp between Millennials and Gen Z, I’ve been developing my professional work ethic since applying for a work permit at the age of 15. I’ve been fortunate that my older, wiser (and sometimes stubborn family members) taught me the key to a sustainable career is to […]
The long-awaited political event of the year has passed. You can almost hear America let out a sigh of relief. We get to enjoy our daily lives again without being bombarded by political ads. But not too fast—we’d be remiss if we don’t address the elephant in the room. Political ads may have stopped, but […]
Congratulations. You’ve survived your first month in quarantine. The uniqueness of this situation is still not lost on me. I continue to be struck by how people, families and industries are adapting to this new normal. When this virus has passed us by, what will we remember? What will we learn? I’ll remember spending my […]
Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]
In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]
I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]
