Posts by Amy McLeod

Amy McLeod

Account Manager

Top 10 Presidential Inauguration Moments and Facts

This blog was originally published on January 15, 2013. The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in of the new commander in chief. Over the centuries, it has expanded from a simple oath taking into a daylong event full of parades, galas and […]

Amy McLeod

Account Manager

The True Reason for the Season

‘Tis the season for Christmas commercials. Cars with big red bows, jolly Santa Clauses, jingling Hershey’s Kisses—you know them all. But just in the last week or so, I’ve seen two Christmas commercials that have struck me. Perhaps because they lack all the trappings of the typical Christmas ads, but more likely because they cut […]

Amy McLeod

Account Manager

The Art and Science of Playing Nice

Oh, the internet. The home of dog videos, presidential memes, and listicles. Also the home to basically every idea ever. Honestly, it’s nearly impossible to have an original idea these days. Issues, products, initiatives, brand names. All spoken for. It seems nearly every market is cornered, making competition stiffer and room to insert oneself or […]

Amy McLeod

Account Manager

My 2020 Election Season Wish List

Ahhh, what’s that you hear? It’s the sound of (near) silence from political pundits. The sound of regular commercials instead of attack ads. The sound of us un-hiding all those Facebook friends with different political opinions than our own. Election Season 2016 is behind us, and I’d say we all deserve a drink for surviving […]

Amy McLeod

Account Manager

Finding the Silver Lining in the Critiques

My name is Amy McLeod, and I’m a communicator with an ego. I admit it. I want to believe that my strategies are sound, my tactics are bulletproof, and my creative pieces awe-inspiring. So, when someone questions or—heaven forbid— indicates a “flaw,” you better believe I take it personally. That said, over the last few […]

Campbell's Made For Real, Real Life
Amy McLeod

Account Manager

Campbell’s Reminds Us How To Truly Feel Full

This is going to sound melodramatic, but bear with me. What is real life anymore? Pinterest makes me feel incompetent on the crafting and home décor fronts. According to Instagram, I’m not traveling to the nicest places, wearing the trendiest clothes, or eating the best food. In today’s over-filtered, over-documented, over-shared world, it’s hard to […]

Donald Trump Running for President
Amy McLeod

Account Manager

What Marketers Can Learn From Donald Trump

When I heard that Donald Trump had entered the 2016 presidential race, I laughed. When Trump’s poll numbers began steadily climbing and ultimately dominated his competitors, I cringed. When I watched him during the first two Republican debates, it was with my hands covering my eyes. Trump may have defied the predictions of political experts […]

Amy McLeod

Account Manager

The Cocktail Napkin Is Nothing Without Collaboration

You may be noticing a theme on this page. If you’re getting the sense that we at Eckel & Vaughan are obsessed with cocktail napkins, you’re partially right. What we’re truly obsessed with are great ideas and the fact that a handful of powerful, culturally significant ideas got their start on a cocktail napkin. We’re […]

Amy McLeod

Account Manager

Not All Publicity is Positive

There’s no such thing as bad publicity. No offense to this long-accepted tenet, but we’re going to have to agree to disagree. I can’t imagine that the Duggars — a conservative Christian family whose fame and fortune is built on values of faith and modesty — are too pleased to have a handful of their […]

Amy McLeod

Account Manager

Social, Political Issues Take Center Stage

It is not uncommon for celebrities or corporations to use their power and podium to make a statement. We’ve seen this time and time again. Whether it’s to showcase humanitarian efforts as Angelina Jolie does or to encourage self-confidence like Dove’s Real Beauty, celebrities and companies often attach their name to a political or social […]