Posts by Grace Ricks

When Breaking the Rules is a Good Thing

If a friend approached you and said, “We’re considering making our brand the centerpiece of a fatal accident in an upcoming movie,” what advice would you give? Mine, possibly much like yours, would be a strong no. But for a team of FedEx marketers, it was a yes, and that yes turned out to be […]

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]