This week, the Advertising Standards Authority (ASA)—the UK’s regulator of advertising—launched an effort to crack down on ads that, through gender stereotyping, “might be potentially harmful to people.” It’s no secret that some of the ads we see every day display gender stereotypes. Think about it: How often do you see a commercial that shows […]
Posts by Greyson Kane
Preparing for an Interview: Nine Questions NOT to Ask
In a recent blog post, we shared a few pieces of advice for job applicants and our recommendations on some of the best questions to ask during an interview. With the good, comes the bad. We’d be remiss if we didn’t let you in on some of the questions you should steer clear of. Each […]
Preparing for an Interview: What Questions Should You Ask?
Whether you’re looking for an internship, about to graduate college, or have been in the working world for years, interviews can be intimidating. Some of the thoughts running through your head likely include: What questions should I ask? What questions should I avoid? What’s the right number of questions to ask? First, a few pieces […]
Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?
As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]
Top 9 Tests Every Email Marketer Should Be Running
If you’ve read our Five Keys to Executing a Meaningful Email Marketing Test post, you now not only know that you should always be testing some aspect of your campaign, but you should also know the best practices for running your email tests. So, what should you actually be testing? Here are the top nine […]
Five Keys to Executing a Meaningful Email Marketing Test
The number one rule of email marketing is to ALWAYS be testing some aspect of your email. Successful email marketers have developed some well-defined best practices for how to run a test, whether you’re varying subject lines, images, colors, or calls to action. Because it’s the most common, let’s use a subject line test as […]
Is Social Media the Modern Version of a Cocktail Napkin?
All great ideas start somewhere — it’s frankly shocking just how many were born on a cocktail napkin. If you haven’t seen it yet, check out our cocktail napkin hall of fame. You may notice that many of these great ideas created on cocktail napkins are several decades old. Which raises the question, is there […]
Catching Lightning in an…Ice Bucket #ALSIceBucketChallenge
You’d have to be living under a rock to have not seen the thousands of videos for the #ALSIceBucketChallenge, which began in late July but went viral over the last two weeks. The challenge started a few months ago, and those who opted out were required to give $100 to their charity of choice. However, […]
You Can Run From TV Ads, But You Can’t Hide…
Do you play on your phone, tablet, or computer during TV commercials? Of course you do, and you’re not alone. In fact, over half of Americans are “dual screening,” according to Nielsen. The problem for advertisers is that their expensive commercials are no longer being seen by a large enough audience, forcing them to search […]