Posts by Greyson Kane

Greyson Kane
Senior Account Manager

Posted on 07.21.17

Advertising, Gender Stereotypes, and Our Responsibility

This week, the Advertising Standards Authority (ASA)—the UK’s regulator of advertising—launched an effort to crack down on ads that, through gender stereotyping, “might be potentially harmful to people.” It’s no secret that some of the ads we see every day display gender stereotypes. Think about it: How often do you see a commercial that shows […]

Greyson Kane
Senior Account Manager

Posted on 06.01.17

Preparing for an Interview: Nine Questions NOT to Ask

In a recent blog post, we shared a few pieces of advice for job applicants and our recommendations on some of the best questions to ask during an interview. With the good, comes the bad. We’d be remiss if we didn’t let you in on some of the questions you should steer clear of. Each […]

Greyson Kane
Senior Account Manager

Posted on 04.21.17

Preparing for an Interview: What Questions Should You Ask?

Whether you’re looking for an internship, about to graduate college, or have been in the working world for years, interviews can be intimidating. Some of the thoughts running through your head likely include: What questions should I ask? What questions should I avoid? What’s the right number of questions to ask? First, a few pieces […]

Greyson Kane
Senior Account Manager

Posted on 08.11.16

Dissecting the Coverage: What’s Dominating the Rio 2016 Olympics Conversation?

As we write this, the 2016 Summer Olympics in Rio de Janeiro, Brazil are in full force. Many people have had predictions about what “all the talk” will be about for these few weeks: Zika, crime, Russian athletes, Michael Phelps’s medal count, Simone Biles, Ashton Eaton, Usain Bolt, Neymar, Djokovic, golf’s return, and who is […]

Greyson Kane
Senior Account Manager

Posted on 08.07.15

Top 9 Tests Every Email Marketer Should Be Running

If you’ve read our Five Keys to Executing a Meaningful Email Marketing Test post, you now not only know that you should always be testing some aspect of your campaign, but you should also know the best practices for running your email tests. So, what should you actually be testing? Here are the top nine […]

Greyson Kane
Senior Account Manager

Posted on 08.04.15

Five Keys to Executing a Meaningful Email Marketing Test

The number one rule of email marketing is to ALWAYS be testing some aspect of your email. Successful email marketers have developed some well-defined best practices for how to run a test, whether you’re varying subject lines, images, colors, or calls to action. Because it’s the most common, let’s use a subject line test as […]

Greyson Kane
Senior Account Manager

Posted on 05.01.15

Is Social Media the Modern Version of a Cocktail Napkin?

All great ideas start somewhere — it’s frankly shocking just how many were born on a cocktail napkin. If you haven’t seen it yet, check out our cocktail napkin hall of fame. You may notice that many of these great ideas created on cocktail napkins are several decades old. Which raises the question, is there […]