Posts by Guest Columnist

In Good Company

Daisy King interned at Eckel & Vaughan during the summer of 2017.  Eckel & Vaughan was recently named one of Triangle Business Journal’s 2017 Best Places to Work, and I couldn’t agree more. There is a distinct culture of passionate, visionary, Diet Coke-loving, forward thinkers that make this workplace so unique. Here are the top […]

The Art of Listening

Leighann Robinson is a senior at NC State University and an Intern at Eckel & Vaughan. Alert: I realize this is a cliché reminder to stop talking and start listening. But good lessons are worth hearing over and over. Robert Solomon, an expert in account management and client service, reinforces this idea in his book The […]

The Power of a Little Respect

Sarah Scott Worth is a senior at UNC-Chapel Hill and a marketing intern at Eckel & Vaughan. Account management expert Robert Solomon’s book, “The Art of Client Service,” details “58 things that every advertising and marketing professional should know.” He discusses everything from the importance of being on time to the complexity of creating a […]

Household Brands: Men Wield Mops, Too

Kat Child is a rising senior at UNC-Chapel Hill and a digital marketing associate at Eckel & Vaughan. Brands that objectify women or depict them with unattainable standards of beauty are increasingly coming under fire, while brands that challenge such stereotypes are earning praise and attention. This is refreshing for many women. But what about […]

Why Your Favorite Brands Are Creeping onto Your Facebook

Brenna Bunch is a rising senior at NC State University and a digital marketing associate at Eckel & Vaughan. As technology continues to evolve and social media continues to serve as a primary form of communication, brands are going back to the drawing board in their efforts to reach target markets. Their primary focus? To […]

Amscreen

A New “Look” at Traditional Advertising

Jessica Stober is a junior at Elon University and a social media intern at Eckel & Vaughan. “Technology these days.” How often do you find yourself mumbling those words at new gadgets and innovations? Well, here’s one that will really make your jaw drop. The next time you look at a billboard, don’t be surprised […]

Hire Me

Hire Me Please? Tips for landing your dream job.

Rebecca Ashland is a senior at Elon University and a social media intern at Eckel & Vaughan. You’ve survived the internships. You’ve perfected your résumé and cover letter. You’ve gained valuable skills and experience. But, after applying to countless job postings, you still haven’t scored an interview. Don’t panic. Here are some suggestions to help […]

Hurricane Sandy

Hurricane Sandy Highlights the Power and Dark Side of Social Media

Anne Clayton McCaul is a recent University of North Florida graduate and a social media intern at Eckel & Vaughan. When natural disaster strikes, social media offers an avenue of instant two-way conversation. Social media platforms can be used to recruit volunteers and donors, educated the public and keep track of friends and family who […]