Posts by Laney Wilke

Laney Wilke

Account Manager

The Cocktail Napkin Hall of Fame

We’re in the business of cultivating and communicating great ideas, which got us thinking – where do great ideas get their start?  Some of the most applauded ideas in pop culture, business, technology, and innovation have gotten their start on the humble cocktail napkin. Which of these great ideas would earn a spot in a Cocktail […]

Laney Wilke

Account Manager

Cocktail Napkins and Crises: Is Your Brand Prepared?

Long before they were used as storyboards for Harry Potter and A Few Good Men, cocktail napkins protected the surface of a table from rogue drops of wine or condensation from a chilled beer. Just as the layers of a cocktail napkin safeguard the integrity of a bar from an accidental spill, a crisis communications plan […]

Laney Wilke

Account Manager

Modern Issue Advocacy: Communicating Less to Inspire More

A few weeks ago, I heard a radio segment on the education level of famous presidential speeches. George Washington, for instance, used PhD-level discourse, while Barak Obama uses language that can be understood by fourth graders. To be fair, the presidential audience has expanded significantly from the political elite of the 18th century to virtually […]

Pinterest
Laney Wilke

Account Manager

New Updates Crown Pinterest King of E-commerce

I don’t often like to mix work and play; but lately Pinterest has been making that difficult. While Pinterest has always been my go-to site for wedding planning, recipe discovery, and home decorating inspiration, it has recently risen to new heights in its power as an e-commerce marketing engine. This visual-based social powerhouse touts over […]

Selfie Stick
Laney Wilke

Account Manager

Marketing in a Selfie Culture

When the Oxford Dictionaries selected “selfie” as the 2013 word of the year, few were surprised. These smartphone-friendly self-portraits represent self-expression and exploration in a digital world. From Ellen’s Oscar shot to President Obama’s controversial pic at Mandela’s memorial service, selfies are now interwoven in our social culture. Many brands have recognized the significance of […]

Laney Wilke

Account Manager

TurboTax Dares to Become a Lifestyle Brand

TurboTax’s compelling new ads put a novel spin on how the average taxpayer thinks about filing their 1040s. Gone are the dreaded days of tabulating numbers and codes as you pay your dues to your merciless bureaucratic overlords. Instead, TurboTax dares you to view income tax filing as a delightful scrapbook of your exciting and […]

drop it like its hot
Laney Wilke

Account Manager

Millennials, Obamacare and President B-Rock O’Beezy

Enrolling Millennials is critical to the success of the Affordable Care Act (ACA, or as it’s better known, Obamacare). Yet convincing young adults to enroll poses a tall order for those tasked with marketing the new healthcare plan. How do you educate, encourage enrollment, and avoid polarizing an already wary (and perhaps weary) public? A […]

hijacked
Laney Wilke

Account Manager

Hijacking #Hashtags…for Good?

Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]

Apple Halloween Wallpaper
Laney Wilke

Account Manager

Brands Play “Dress Up” on Halloween

Halloween has grown to become one of America’s favorite holidays. On one special night, we’re all given a pass to break out of our well-groomed personalities and express our hidden desire to be scary, funny or fantastical. Halloween dares us to bend the rules of conventionality and embrace the different and bizarre. In a way, […]