Posts by Margaret Walter

Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Margaret Walter

Marketing Analytics Specialist

5 Digital Marketing Trends Worth Talking About

In this quarterly series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2017? Fighting Google and Facebook’s digital ad duopoly Google and Facebook dominate digital marketing in the U.S. In 2017 it is estimated that they will account for 60% of the U.S. […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Margaret Walter

Marketing Analytics Specialist

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Margaret Walter

Marketing Analytics Specialist

Dissecting the Coverage: 5 Trends in Traditional and Social Media During the 2016 RNC & DNC

With fewer than 100 days before Election Day, the Republican and Democratic National Conventions offered Americans the chance to learn more about each party’s platforms and leaders. While tens of millions of Americans watched the conventions live, the vast majority of voters got their convention news after it was filtered through traditional and/or social media. […]

Margaret Walter

Marketing Analytics Specialist

Make the Most of your Paid Search Campaigns

While the landscape of online advertising is always evolving, there are five enduring principles that will help you structure your Google AdWords campaigns properly. Whether your goal is raising brand awareness, converting visitors to buyers, or anything in between, these tried and true techniques will ensure your paid search campaign is built on a sound […]