Posts by Matt Ferraguto

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto

Client Services Director

Four Things Worth Talking About in Robert Cialdini’s “Pre-Suasion”

“Four Things Worth Talking About…” is a series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Pre-Suasion: A Revolutionary Way to Influence and Persuade is the third book reviewed for this series. Overview: Robert Cialdini is […]

Matt Ferraguto

Client Services Director

The Art of the Informational Interview: Ten Commandments for Job Seekers in 2017

I originally wrote this blog post shortly after completing my own job search in 2011. Based on some great feedback I received and some recent informational interviews I’ve done, I decided to update the tips for 2017.  You graduated from college. You polished up your résumé (and shoes) and check the want ads every morning. So […]

Matt Ferraguto

Client Services Director

We’re Hiring: Executive Assistant

Eckel & Vaughan, the full-service strategic communications firm in Raleigh, is seeking an executive assistant to manage all aspects of the calendars and communications of its two founders, ensuring that both fulfill their commitments to agency staff and clients and adhere to the agency’s strategic plan. Successful candidates must demonstrate particularly strong interpersonal and organization […]

Matt Ferraguto

Client Services Director

E&V Grows Business Development Team and Adds New Partner

Amid strong growth, Eckel & Vaughan (E&V), the full-service strategic communications agency based in Raleigh, named a new partner and expanded its business development team. The firm’s new partner is Pres Davenport, currently E&V’s business development director and an E&V employee since 2012. Pres becomes the company’s fourth partner, joining co-founders Harris Vaughan and Albert Eckel and […]