Newt Gingrich
Matt Ferraguto

Client Services Director

Newt Gingrich Discovers the High Cost of Paying for Followers on Twitter

This week, 2012 Republican presidential candidate Newt Gingrich learned a valuable lesson about paying for Twitter followers: not only did he put his reputation at risk; he also demonstrated that the strategy simply doesn’t work. It all began with Mr. Gingrich informing the Marietta Daily Journal: “I have six times as many Twitter followers as […]

Social Media Strategy
Matt Ferraguto

Client Services Director

Six Guiding Principles for Developing a Successful Social Media Strategy

Earlier this year, Eckel & Vaughan launched a new digital division focused on enabling our partners to more effectively integrate social media into their marketing and public affairs campaigns. We have always defined ourselves as a “conversation agency,” and social media platforms provide unparalleled opportunities to start conversations and get people talking about an idea. […]