Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

How Brands Benefit From Practicing Gratitude

Of all the character traits instilled in us as children, there is one that can set us apart if we choose to carry it into our adulthood. Many memorable athletes, business leaders, entertainers, and world changers personify this value. That value is gratitude: the embodiment of being thankful and appreciative. Science tells us that the practice […]

Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Harris Vaughan

Co-Founder/Partner

The Rise of Influencers, Again

Long ago I was taught a powerful, timeless lesson from a great political mind. It goes like this: If you truly want to impact a community, it starts by making sure these five people know you and what you stand for: The editor of the local newspaper; The chairman of the local school board; The […]

Harris Vaughan

Co-Founder/Partner

Heaven’s Sauce

North Carolina is a land of friendly people. Yet there are many opportunities to disagree with one another. There are the obvious points of difference. Politics. Religion. Even basketball. In basketball, not only is there disagreement on the superiority of programs (Carolina vs. Duke, for example), but there is even disagreement over which rivalry within […]