Years ago, for Eckel & Vaughan’s 10th anniversary, we were asked to define our “why.” Why do we enjoy this job? Why do we care? What drive us day after day? Still today, these cards are posted in the office kitchen so we’ll be reminded of why we do what we do. I recently found […]
Since I began studying media, marketing and advertising back in 2014, there have been countless examples of communicators not only missing the mark when it comes to marketing to a target audience, but going as far as to disregard the historical, often times offensive context of the messages they are sharing. For example, in 2018, […]
Sports references to teamwork, problem solving and achievement are commonplace in any office, and sporting events often shed light on the obstacles that we face in daily life. Like athletes, our team at Eckel & Vaughan uses instinct, tact and prowess to win and provide our clients with creative and unique work, take advantage of […]
FOR IMMEDIATE RELEASE: McGavock H. Edwards, APR Named Partner, Senior Vice President of Strategy and Client Service NC native focuses on team development, client service and strategy RALEIGH, N.C. – Strategic communications agency, Eckel & Vaughan is pleased to announce McGavock Henderson Edwards, APR as partner and senior vice president of strategy and […]
As vain as it might sound, I’m passionate about self care. Testing new beauty products – whether it’s a milky cleanser or a ceramide-rich cream – has become a hobby of mine, especially since the first “stay at home” order. My coworkers and friends often ask me for skincare advice, because they know I’m always […]
This past year has been paralyzing at times. There have been many times where I felt like I can’t move forward to help solve the problems before us. And it stands to reason. After all, how often does anyone witness social unrest, political discord, an economic upheaval, and a pandemic at this scale in a […]
The long-awaited political event of the year has passed. You can almost hear America let out a sigh of relief. We get to enjoy our daily lives again without being bombarded by political ads. But not too fast—we’d be remiss if we don’t address the elephant in the room. Political ads may have stopped, but […]
As professional communicators, we’re consistently providing diversity of thought for our clients. While we’re proud of what we accomplish on their behalf, we know there’s always work to do – to get better and to be better. From the global pandemic to civil discourse, our team’s minds have been stretched over the past few months. […]
If you know the team at E&V, you know we’re driven to solve problems. We’re optimists by nature. Perhaps that’s why so many of you have given us the chance to work together. We’re appreciative of it. And, we’re looking forward to more. As our country continues to open up, there’s a long road ahead. […]
How should brands respond to the new normal created by the COVID-19 crisis? In Eckel & Vaughan’s “What Matters in Ten,” Harris Vaughan speaks with Stuart Polk of McLaughlin & Associates to discuss how brands should communicate with their audiences moving forward. Watch now to learn more about what brands can do to distinguish themselves as good corporate citizens and build […]
