Advertising

Harris Vaughan

Co-Founder/Partner

Thank You, Howard Rockett

“We are not in the business of creating beautiful ads. We’re in the business of solving business problems.” –  Howard Rockett, founder of Rockett Burkhead & Winslow. This little nugget of wisdom was drilled into my psyche years ago, and it stuck with me. It convinced me to go back to business school and it […]

Margaret Walter

Marketing Analytics Specialist

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Matt Ferraguto
Matt Ferraguto
Client Services Director
Matt Ferraguto
Michael Cutts
Business Development Manager

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Harris Vaughan

Co-Founder/Partner

Heaven’s Sauce

North Carolina is a land of friendly people. Yet there are many opportunities to disagree with one another. There are the obvious points of difference. Politics. Religion. Even basketball. In basketball, not only is there disagreement on the superiority of programs (Carolina vs. Duke, for example), but there is even disagreement over which rivalry within […]

Holiday
Stephen West

Account Specialist

Maximizing Your Brand’s “Searchability” This Holiday Season

It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up promotional efforts, revamping their websites and investing in online advertisements to maximize their reach. So how do you, whether an industry professional or business owner, […]

Amanda Wilcox

Account Manager

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Greyson Kane

Senior Account Manager

Advertising, Gender Stereotypes, and Our Responsibility

This week, the Advertising Standards Authority (ASA)—the UK’s regulator of advertising—launched an effort to crack down on ads that, through gender stereotyping, “might be potentially harmful to people.” It’s no secret that some of the ads we see every day display gender stereotypes. Think about it: How often do you see a commercial that shows […]