I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]
What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]
What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]
These are trying times. Look no further than your living room TV or phone to see hate, conflict, intolerance, political turmoil, or disaster of both natural and man-made varieties. Divisiveness creates chasms, leaving the human spirit wanting for unity. Unity is the driver of good. Especially in troublesome times, we must challenge one another to […]
As 2016 comes to a close, we reflect on themes from the past year. In our work, we’re particularly tuned in to niche target audiences, and this year, everyone is focused on millennials. Here’s a fun exercise: How many times have you discussed the mysterious habits of millennials this year? Note: You will have to […]
A few weeks ago, I heard a radio segment on the education level of famous presidential speeches. George Washington, for instance, used PhD-level discourse, while Barak Obama uses language that can be understood by fourth graders. To be fair, the presidential audience has expanded significantly from the political elite of the 18th century to virtually […]
Hashtag hijacking has spoiled multi-million dollar campaigns and created PR nightmares for marketers worldwide. But recently, nonprofits and causes have begun to take a cue from the hashjackers and use the guerrilla marketing tactic as a vehicle for social good. The Oklahoma Red Cross took advantage of the SyFy channel’s live tweet promotion of the […]
North Carolina’s tax system was outdated and volatile. Despite the growing risk of a budgetary crisis, every attempt by the General Assembly to modernize the tax code over the last decade had failed. The North Carolina Association of Certified Public Accountants (NCACPA) recognized that it could significantly improve chances of passing meaningful tax reform legislation […]
