Eckel & Vaughan

Book Review

Guest Columnist

Posted on 01.30.18

Four Things Worth Talking About in “Truth Decay”

These days, it’s impossible to turn on the television, scroll through your news feed, or talk with your neighbor without topics like “fake news” and America’s deep political divide coming into play. This month, the RAND Corporation released a study that explored both of these issues: “Truth Decay.” It’s a timely report that details Americans’ […]

Guest Columnist

Posted on 07.05.17

Four Things Worth Talking About in Robert Cialdini’s “Pre-Suasion”

“Four Things Worth Talking About…” is a series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Pre-Suasion: A Revolutionary Way to Influence and Persuade is the third book reviewed for this series. Overview: Robert Cialdini is […]

Guest Columnist

Posted on 04.19.16

The Art of Listening

Leighann Robinson is a senior at NC State University and an Intern at Eckel & Vaughan. Alert: I realize this is a cliché reminder to stop talking and start listening. But good lessons are worth hearing over and over. Robert Solomon, an expert in account management and client service, reinforces this idea in his book The […]

Guest Columnist

Posted on 12.08.15

The Power of a Little Respect

Sarah Scott Worth is a senior at UNC-Chapel Hill and a marketing intern at Eckel & Vaughan. Account management expert Robert Solomon’s book, “The Art of Client Service,” details “58 things that every advertising and marketing professional should know.” He discusses everything from the importance of being on time to the complexity of creating a […]

Stand Out
Guest Columnist

Posted on 06.24.15

Four Things Worth Talking About in Dorie Clark’s “Stand Out”

“Four Things Worth Talking About…” is a new series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Stand Out is the first book reviewed for this series. Overview: In today’s economy where “safe” […]

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