Case Study

Dissecting the Coverage: 5 Trends in Traditional and Social Media During the 2016 RNC & DNC

With fewer than 100 days before Election Day, the Republican and Democratic National Conventions offered Americans the chance to learn more about each party’s platforms and leaders. While tens of millions of Americans watched the conventions live, the vast majority of voters got their convention news after it was filtered through traditional and/or social media. […]

Whole Hog Trophy

New Case Study: Earning Attention for an Event Series

The N.C. Pork Council’s whole hog barbecue competitive series, which culminates in a state championship, has a rich history, and draws 130,000 event attendees annually, never earned the media or public attention it deserved. Eckel & Vaughan worked with the N.C. Pork Council, the City of Raleigh, and the International Bluegrass Music Association to develop […]

Tar Heel Tax Reform

New Case Study: Engaging Voters in a Complex Issue

North Carolina’s tax system was outdated and volatile. Despite the growing risk of a budgetary crisis, every attempt by the General Assembly to modernize the tax code over the last decade had failed. The North Carolina Association of Certified Public Accountants (NCACPA) recognized that it could significantly improve chances of passing meaningful tax reform legislation […]


New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]