Amanda Wilcox

Account Manager

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Harris Vaughan


The Rise of Influencers, Again

Long ago I was taught a powerful, timeless lesson from a great political mind. It goes like this: If you truly want to impact a community, it starts by making sure these five people know you and what you stand for: The editor of the local newspaper; The chairman of the local school board; The […]

Harris Vaughan


Saying Goodbye to Our House Phone

I remember as a child sitting quietly in the family room of our Outer Banks cottage as neighbors would file in to place phone calls to relatives. My late fraternal grandfather was a physician. And our cottage was the only one within a quarter mile with a working phone. At my grandmother’s invitation, after breakfast […]

McGavock Edwards, APR

Director of Strategic Communications

Found: Fountain of Youth

I’ve found the Fountain of Youth. And, you can bet I’m drinking from the well. Good news is there’s enough to go around. Plenty. Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” That’s right: The Fountain of Youth is available to all […]

Matt Ferraguto

Client Services Director

Four Things Worth Talking About in Robert Cialdini’s “Pre-Suasion”

“Four Things Worth Talking About…” is a series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. Pre-Suasion: A Revolutionary Way to Influence and Persuade is the third book reviewed for this series. Overview: Robert Cialdini is […]

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Greyson Kane

Senior Account Manager

Preparing for an Interview: What Questions Should You Ask?

Whether you’re looking for an internship, about to graduate college, or have been in the working world for years, interviews can be intimidating. Some of the thoughts running through your head likely include: What questions should I ask? What questions should I avoid? What’s the right number of questions to ask? First, a few pieces […]

McGavock Edwards, APR

Director of Strategic Communications

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Tori Ludwig

Account Supervisor

State of the Millennial

As 2016 comes to a close, we reflect on themes from the past year. In our work, we’re particularly tuned in to niche target audiences, and this year, everyone is focused on millennials. Here’s a fun exercise: How many times have you discussed the mysterious habits of millennials this year? Note: You will have to […]