Eckel & Vaughan

Communication

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 09.23.21

Reflecting Audiences in Communication: Why Do We Keep Missing the Mark?

Since I began studying media, marketing and advertising back in 2014, there have been countless examples of communicators not only missing the mark when it comes to marketing to a target audience, but going as far as to disregard the historical, often times offensive context of the messages they are sharing. For example, in 2018, […]

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 07.15.20

A Responsibility Renewed

As professional communicators, we’re consistently providing diversity of thought for our clients. While we’re proud of what we accomplish on their behalf, we know there’s always work to do – to get better and to be better. From the global pandemic to civil discourse, our team’s minds have been stretched over the past few months. […]

Harris Vaughan

Co-Founder/Partner
Posted on 05.29.20

Communicating as a Brand

How should brands respond to the new normal created by the COVID-19 crisis? In Eckel & Vaughan’s “What Matters in Ten,” Harris Vaughan speaks with Stuart Polk of McLaughlin & Associates to discuss how brands should communicate with their audiences moving forward. Watch now to learn more about what brands can do to distinguish themselves as good corporate citizens and build […]

Guest Columnist

Posted on 04.24.20

Resilience.

“Trouble produces endurance, endurance produces character and character produces hope.” -Romans 5:3-4 April is National Child Abuse Prevention Month, and in my role on SAFEchild’s Board of Directors, I’ve been doing a lot of thinking about resilience—the struggle to persevere after adverse childhood experiences (ACEs). While little can compare to the horror of abuse and neglect, the […]

Albert Eckel

Founder / Partner
Posted on 04.17.20

Shaping our futures.

Congratulations. You’ve survived your first month in quarantine. The uniqueness of this situation is still not lost on me. I continue to be struck by how people, families and industries are adapting to this new normal. When this virus has passed us by, what will we remember? What will we learn? I’ll remember spending my […]

Guest Columnist

Posted on 07.06.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Harris Vaughan

Co-Founder/Partner
Posted on 05.17.18

The Rise of Influencers, Again

Long ago I was taught a powerful, timeless lesson from a great political mind. It goes like this: If you truly want to impact a community, it starts by making sure these five people know you and what you stand for: The editor of the local newspaper; The chairman of the local school board; The […]

Harris Vaughan

Co-Founder/Partner
Posted on 09.22.17

Saying Goodbye to Our House Phone

I remember as a child sitting quietly in the family room of our Outer Banks cottage as neighbors would file in to place phone calls to relatives. My late fraternal grandfather was a physician. And our cottage was the only one within a quarter mile with a working phone. At my grandmother’s invitation, after breakfast […]

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 07.07.17

Found: Fountain of Youth

I’ve found the Fountain of Youth. And, you can bet I’m drinking from the well. Good news is there’s enough to go around. Plenty. Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” That’s right: The Fountain of Youth is available to all […]

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