Crisis Management

Harris Vaughan

Co-Founder/Partner

Time for a turn.

We’ve enjoyed sharing our curated content of wit, wisdom and inspiration that has helped us—and hopefully you, too—cope over the past few weeks. But it’s time to look ahead. And as our country begins going back to work, it’s time to start focusing on planning for the change that’s ahead of us and the organizations […]

Harris Vaughan

Co-Founder/Partner

A letter to you.

Good news: This is not a statement from us on COVID-19. There’s plenty of that to go around. And importantly so. Rather, this is a letter from us to you. A compilation of content curated by our team that in a time like this is simply worth sharing. It’s meant to be reflective, inspiring, helpful […]

Harris Vaughan

Co-Founder/Partner

Tending to the “Important” While Dealing with the “Urgent”

About 20 years ago, I was introduced to Stephen Covey’s four quadrant planning technique. As someone whose attention span can be challenged, it helped me focus and prioritize my workload. I use it during times like these. His principle was simple. Don’t let the unimportant, non-urgent needs distract us from spending time planning for and […]

Albert Eckel

Founder / Partner

Change Can Be a Moment of Opportunity

Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]

Amanda Wilcox

Account Manager

How Dove Could Have Avoided a PR Disaster: The Case for Diversity in the Workplace

Whether it be in the video we’re creating or the print advertisement we’re placing, thoughtfully representing people of varying backgrounds should be one of the top concerns for advertisers. Unfortunately, that doesn’t always happen. There are many notable examples of ads that were scrutinized for how they portrayed people of color, or worse yet, how […]

Anna Marshall Wilson

Public Relations Account Supervisor

In the Trenches with Our Clients

In our daily work, we function as an extension of our client’s team. We study their industry, we stay ahead of the game, and we strategize. We anticipate, we put plans in place, and we update them regularly. We do this so we are prepared when the unexpected hits. Crises come in all shapes and […]