Event Marketing

Margaret Walter

Marketing Analytics Specialist

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Hashtags
Matt Ferraguto

Client Services Director

Let’s Reinvent the #Hashtag

It’s happened to all of us. You pull up Twitter on your phone and are crushed by an avalanche of irrelevant tweets from people who are live tweeting a conference or a TV show you have no interest in. Twitter knows this is a problem – that’s why it’s testing a “mute” button where you […]

Whole Hog Trophy
Matt Ferraguto

Client Services Director

New Case Study: Earning Attention for an Event Series

The N.C. Pork Council’s whole hog barbecue competitive series, which culminates in a state championship, has a rich history, and draws 130,000 event attendees annually, never earned the media or public attention it deserved. Eckel & Vaughan worked with the N.C. Pork Council, the City of Raleigh, and the International Bluegrass Music Association to develop […]