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Albert Eckel
Founder / Partner

Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]

Guest Columnist

Posted on 08.06.18

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Guest Columnist

Posted on 05.22.17

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Guest Columnist

Posted on 02.28.17

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Guest Columnist

Posted on 11.16.16

My 2020 Election Season Wish List

Ahhh, what’s that you hear? It’s the sound of (near) silence from political pundits. The sound of regular commercials instead of attack ads. The sound of us un-hiding all those Facebook friends with different political opinions than our own. Election Season 2016 is behind us, and I’d say we all deserve a drink for surviving […]

Guest Columnist

Posted on 06.13.14

Twitter Sets Stage for #WorldCup

Brazil might not be ready for the World Cup, but Twitter sure is! Just before the start of the World Cup matches, Twitter has created a brand new #WorldCup portal that can be accessed by searching #WorldCup. From this site, fans can click “Tweet this event.” A tweet appears with a pre-populated #WorldCup. This is a […]

Guest Columnist

Posted on 04.02.14

Social Media Superlatives

2014 has been a year of Internet milestones. So far this year, the World Wide Web turned 25, Facebook celebrated its 10th anniversary and Twitter turned 8. This calls for a party … or at least it gives me an excuse to pretend I’m qualified to hand out social media superlatives to celebrate how far […]

Guest Columnist

Posted on 07.30.12

New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]

Lars Bredahl

Posted on 07.20.12

Ralph Lauren and the “Made in China” Debacle

When Team USA athletes come marching out during the opening ceremony of the London Olympic Games, they will be dressed in patriotic outfits courtesy of clothier and “American icon” Ralph Lauren. The idealized scene should cause millions of American viewers to swell with pride. However, beneath the red, white, and blue attire lies a tag […]

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