Lead Generation

Guest Columnist

Posted on 08.06.18

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Guest Columnist

Posted on 05.22.17

Spring 2017: What’s New in Digital Marketing?

How has the digital marketing space changed so far in 2017? As spring comes to a close, we are looking back at the first half of the year to reflect on recent digital marketing trends and see what the next six months have in store. The Fight Over Video Top social media platforms like Facebook, […]

Guest Columnist

Posted on 02.28.17

The Rise of Snapchat: Can its Ad Platform Stand Up to Competitors?

As Snapchat’s parent company, Snap Inc., prepares to go public in what could be the second-largest IPO ever for a social media company, industry chatter surrounding the success of the launch has been mixed. This is partly due to a lack of awareness of the platform from older generations, as 85% of all monthly Snapchat […]

Guest Columnist

Posted on 01.07.16

Make the Most of your Paid Search Campaigns

While the landscape of online advertising is always evolving, there are five enduring principles that will help you structure your Google AdWords campaigns properly. Whether your goal is raising brand awareness, converting visitors to buyers, or anything in between, these tried and true techniques will ensure your paid search campaign is built on a sound […]

Guest Columnist

Posted on 07.30.12

New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]

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