In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend. Your […]
The Art of the Informational Interview: Ten Commandments for Job Seekers in 2017
I originally wrote this blog post shortly after completing my own job search in 2011. Based on some great feedback I received and some recent informational interviews I’ve done, I decided to update the tips for 2017. You graduated from college. You polished up your résumé (and shoes) and check the want ads every morning. So […]
LinkedIn’s “Mentioned in the News” Feature Breaks Trust with Users
Last summer, LinkedIn rolled out a new feature, called “Mentioned in the News,” designed to increase engagement on the platform. While this feature may appear innocuous at first, it’s a deceptive practice that can actually damage the reputations of LinkedIn users. Below are more details about the new feature and instructions on how to disable it, […]
New Case Study: Lead Generation in the Wireless Industry
TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]
A Guide to LinkedIn Page Statistics
Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s next? How do you know if what you’re doing is actually working? Two invaluable tools to help you answer that question are Google Analytics and LinkedIn Page Statistics. Use Google Analytics to determine exactly how many of […]
Social Networks 101: LinkedIn for Businesses
The Art of the Informational Interview: Ten Commandments for Job Seekers in 2012
You graduated from college in May. You polished up your résumé (and shoes) and check the want ads every morning. So why haven’t you landed your dream job yet? I know how tough the job market is — I just went through my own search in 2011, and I’ve met with a handful of recent […]