Eckel & Vaughan

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Albert Eckel

Founder / Partner
Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]

Guest Columnist

Posted on 05.17.16

LinkedIn’s “Mentioned in the News” Feature Breaks Trust with Users

Last summer, LinkedIn rolled out a new feature, called “Mentioned in the News,” designed to increase engagement on the platform. While this feature may appear innocuous at first, it’s a deceptive practice that can actually damage the reputations of LinkedIn users. Below are more details about the new feature and instructions on how to disable it, […]

TowerCo
Guest Columnist

Posted on 07.30.12

New Case Study: Lead Generation in the Wireless Industry

TowerCo, one of the largest independent cell tower companies in the U.S. and a client of Eckel & Vaughan, had a problem. Their target market is difficult to reach, and advertising in the wireless industry can be very costly. Read our new case study on TowerCo and how it dramatically increased traffic to its website, […]

Guest Columnist

Posted on 03.07.12

A Guide to LinkedIn Page Statistics

Your company is on LinkedIn, you’re posting updates regularly and you are connecting with others in your industry. So what’s next? How do you know if what you’re doing is actually working? Two invaluable tools to help you answer that question are Google Analytics and LinkedIn Page Statistics. Use Google Analytics to determine exactly how many of […]

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