Eckel & Vaughan

Marketing

Albert Eckel

Founder / Partner
Posted on 10.30.19

Change Can Be a Moment of Opportunity

Next year promises to be exceptionally dynamic across America – nowhere more than in North Carolina, where we guide and assist clients with branding, public-relations, and other communication needs. Change is upon us all – some of it gradual, some of it faster, some of it at light speed. Are you and your business prepared […]

Albert Eckel

Founder / Partner
Posted on 11.26.18

Three Reasons to Invest in Paid Social Media

In the past, social media was treated as a free advertising platform, but having that mentality today is detrimental to your social media strategy. Posting regular, engaging content is a good start, but it is not enough to achieve competitive results online. Here are three reasons why social media advertising is worth the spend.  Your […]

Harris Vaughan

Co-Founder/Partner
Posted on 10.26.18

Thank You, Howard Rockett

“We are not in the business of creating beautiful ads. We’re in the business of solving business problems.” –  Howard Rockett, founder of Rockett Burkhead & Winslow. This little nugget of wisdom was drilled into my psyche years ago, and it stuck with me. It convinced me to go back to business school and it […]

Guest Columnist

Posted on 08.06.18

3 Digital Marketing Trends Worth Talking About

In this series, we reflect on notable trends in the ever-evolving digital marketing world. What stuck out to us in the second quarter of 2018? Google and Facebook’s digital ad duopoly is waning While Google and Facebook continue to account for a combined majority of the digital ad market, their collective percentage of growth is […]

Guest Columnist

Posted on 07.06.18

The Six Demographics Changing North Carolina and What It Means for Communicators (Part 1)

Last month, the North Carolina Chamber of Commerce hosted their second-annual Workplace Diversity and Inclusion Conference. Dr. James Johnson, a professor at the UNC Kenan-Flagler School of Business, opened the conference by discussing the six disruptive demographics that will change North Carolina forever. Some of these may be surprising, but others are demographic shifts that […]

Guest Columnist

Posted on 06.11.18

What’s Wrong with an “Off-the-Shelf” Solution? (Part Two)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Guest Columnist

Posted on 06.05.18

What’s Wrong with an “Off-the-Shelf” Solution? (Part One)

What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving understanding of the problem. We often say, “Don’t call and say you need an ad.” An ad may be exactly what’s necessary. […]

Greyson Kane

Senior Account Manager
Posted on 07.21.17

Advertising, Gender Stereotypes, and Our Responsibility

This week, the Advertising Standards Authority (ASA)—the UK’s regulator of advertising—launched an effort to crack down on ads that, through gender stereotyping, “might be potentially harmful to people.” It’s no secret that some of the ads we see every day display gender stereotypes. Think about it: How often do you see a commercial that shows […]

McGavock Edwards, APR

Partner / Strategic Communications Director
Posted on 07.07.17

Found: Fountain of Youth

I’ve found the Fountain of Youth. And, you can bet I’m drinking from the well. Good news is there’s enough to go around. Plenty. Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.” That’s right: The Fountain of Youth is available to all […]

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