Politics

Albert Eckel

Founder / Partner

Why Elections Are Bigger Than Politics

I know you’re tired of hearing opinions about what happened on election day. Everyone seems to have a take on it. My inbox has been flooded for days with “Election Recaps.” This is not an election recap. In our business, we don’t care so much about who wins or loses as much as we care […]

McGavock Edwards, APR

Director of Strategic Communications

So, You’ve Been Trumped?

It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations.  If you’re in an industry that intersects with the Trump agenda, it might just happen to you. Planning for and dealing with being “Trumped” is a hot topic today. […]

Tori Ludwig

Senior Account Manager

Super Bowl Ads Don’t Get Old

Do you most enjoy the football, the food, or the ads when it comes to the Super Bowl? Ten years ago, I would have said football hands down, but that was when the Buccaneers still thought they had a chance to repeat as Super Bowl Champions. (Yes, I’m from Florida.) Now, I care way more […]

Amy McLeod

Account Manager

Top 10 Presidential Inauguration Moments and Facts

This blog was originally published on January 15, 2013. The oath of office, the address, the poet laureate, and the parade. The presidential inauguration is the official swearing in of the new commander in chief. Over the centuries, it has expanded from a simple oath taking into a daylong event full of parades, galas and […]

Amy McLeod

Account Manager

My 2020 Election Season Wish List

Ahhh, what’s that you hear? It’s the sound of (near) silence from political pundits. The sound of regular commercials instead of attack ads. The sound of us un-hiding all those Facebook friends with different political opinions than our own. Election Season 2016 is behind us, and I’d say we all deserve a drink for surviving […]

Tori Ludwig

Senior Account Manager

The Lost Art of Political Civility

Election Day Eve. For most people, it means we are one day closer to the best day of the election cycle­—the day it ends. I am unlike most people. Typically, I love election season. “Saturday Night Live” content is richer. TV ads that sell insurance, cars, and gum are replaced by ones that sell ideas. […]

Margaret Walter

Marketing Analytics Specialist

Dissecting the Coverage: 5 Trends in Traditional and Social Media During the 2016 RNC & DNC

With fewer than 100 days before Election Day, the Republican and Democratic National Conventions offered Americans the chance to learn more about each party’s platforms and leaders. While tens of millions of Americans watched the conventions live, the vast majority of voters got their convention news after it was filtered through traditional and/or social media. […]

Matt Ferraguto

Client Services Director

Alexander Hamilton, Founding Father of Public Relations

Most historians peg the birth of modern public relations to the late 19th or early 20th century. But one of America’s founding fathers was pioneering the art of public relations nearly two centuries earlier, demonstrating a sophisticated understanding of both mainstream media and public opinion. In addition to being the first Secretary of the Treasury, author […]

Donald Trump Running for President
Amy McLeod

Account Manager

What Marketers Can Learn From Donald Trump

When I heard that Donald Trump had entered the 2016 presidential race, I laughed. When Trump’s poll numbers began steadily climbing and ultimately dominated his competitors, I cringed. When I watched him during the first two Republican debates, it was with my hands covering my eyes. Trump may have defied the predictions of political experts […]

All The Truth Is Out
Matt Ferraguto

Client Services Director

Four Things Worth Talking About in Matt Bai’s “All the Truth Is Out”

“Four Things Worth Talking About…” is a new series of blog posts where we turn the tired, traditional book review on its head and instead focus on the four most powerful anecdotes, lessons, or observations contained in the book. All the Truth Is Out: The Week Politics Went Tabloid is the second book reviewed for […]